MOUNTAIN VIEW, Calif., July 14, 2015 /PRNewswire/ -- ADARA, the leader in leveraging global travel data to drive future business performance, today announced its private marketplace, "ADARA Premium Reserve." In the new private marketplace, ADARA will guarantee 100 percent viewability and verified audiences, paired with high impact ad units in brand-safe, contextually-relevant environments.
"Premium Reserve combines ADARA's unique travel audiences with high-impact ad units and engaging content from top publishers to help marketers confidently build their brands," stated Elizabeth Harz, president of media, ADARA. "Brands can reach highly-qualified audiences through ideal content and compelling ads with 100 percent viewability within a safe, transparent editorial environment, and preliminary tests have delivered strong brand engagement and sales for our partners."
With its network of more than 125 premium publishers, including BBC.com and Future US media properties, ADARA's premium network provides advertisers with access to first-class inventory and interactive IAB Rising Star creative executions across ideal content that resonates with travelers. ADARA Premium Reserve delivers on the promise of data driven marketing and fuels content across desktop, mobile and video to deliver maximum cross-platform impact to the right audiences.
As agencies and trading desks work to address industry concerns around viewability and ad fraud, Premium Reserve differentiates ADARA and the high-quality of global data aggregated from leading travel companies, including American Airlines, United, Delta, Marriott, Hilton and Hertz. With private marketplace ad spending expected to grow to more than $3.31 billion by 2016, as part of the $20 billion programmatic digital display industry1, advertisers continue to focus on investing in premium publishers to reach desirable, high-value consumers.
By applying search, commerce and loyalty data from the most respected brands in travel to quality ad inventory, ADARA has increased advertising efficiency by as much as 20 percent. ADARA Premium Reserve helps brands effectively and efficiently reach target audiences through highly-engaging ad placements in ideal content for brand messaging.
For pricing information, contact an ADARA representative at Sales@adara.com.
ADARA leverages global travel data to drive future business performance. ADARA's Magellan platform transforms loyalty, search and booking data into actionable knowledge that allows companies to better understand, reach and engage customers. The platform is fueled by first party data from more than 80 global travel brands, including United, Delta, Hyatt, Marriott and Hertz. Founded in 2009, the company has 15 offices across the U.S., Europe, the Middle East and Asia, including its headquarters in Mountain View, Calif. For more information, visit ADARA.com or follow us on Twitter @adaraglobal.