CHICAGO, July 21, 2016 /PRNewswire/ -- The nation's top retailers and consumer packaged goods brands will come together in Chicago on September 7-8, 2016 for Omni.Digital, the omnichannel marketing conference of the year. This is the second annual Omni.Digital hosted by AdExchanger, an award-winning integrated media company devoted to the data-driven, digital marketing space, and will bring together more than 400 omnichannel decision makers for an in-depth journey into the trends and practices that are shaping today's marketing world.
As consumer digital touchpoints continue to expand, leading brands are exploring new solutions for building seamless cross-channel experiences for customers – both online and offline – and will present their findings at Omni.Digital.
Senior retail and CPG executives from Hershey's, Best Buy, Walmart, Chobani, The Tile Shop and 1-800Flowers – along with the industry's top researchers and analysts – are among those sharing their insights at Venue Six10. This conference is also attracting attendees from leading marketers and retailers across the ecosystem, including Coca-Cola, The Home Depot, Anheuser-Busch, McDonald's, Kellogg's, Allstate, ConAgra and more.
New research is going to be unveiled at Omni.Digital by Charlene Li, principal analyst at Altimeter, a Prophet company. Li will be discussing how data is informing and creating new ways to approach customer experience, from the customer journey mapping process through to execution. In addition, an omnichannel attribution panel, led by executives from Google, Facebook, Amazon and HookLogic, will expose gaps in the proper attribution of marketing spend.
"Marketers and retailers are increasingly challenged to provide today's digital consumers with a flawless brand experience across all online and offline channels," said John Ebbert, publisher of AdExchanger. "Omni.Digital is designed to provide them with new opportunities and knowledge, including case studies and real-world examples from those on the frontlines of omnichannel."
About AdExchanger Founded in 2008, AdExchanger is an award-winning integrated media company – which includes publishing and events – devoted to the data-driven, digital marketing space. In addition, the company produces the leading conference in programmatic media, PROGRAMMATIC I/O; as well as Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology; Omni.Digital, which addresses the challenges marketers face building seamless cross-channel brand experiences; and Clean Ads I/O, a conference focused on transparency in advertising.