NEW YORK, Oct. 13, 2015 /PRNewswire/ -- The world's first and largest-ever annual event dedicated to the advancement of programmatic media and marketing will be hosted on October 29th in New York by AdExchanger, an integrated media company devoted to the data-driven, digital marketing space. PROGRAMMATIC I/O will reveal how top marketers have adopted programmatic media and educate executives on how to become a data-driven brand.
Top marketers and retailers presenting at the conference include Zipcar, Dell and JCPenney. There will also be a fireside chat including European Union representative, Andrea Glorioso, who will discuss consumer privacy and hot button topics for the EU in the year ahead.
"The adoption of programmatic media is not a distant promise anymore – it's a reality with ramifications that everyone, from businesses to governments, has to face," said John Ebbert, Publisher and Executive Editor of AdExchanger. "The time has come where we must integrate the traditional with the new world of programmatic, and what better way for marketers to learn how to do this than from other leading marketers."
A study by Forrester Research is going to be unveiled at PROGRAMMATIC I/O. Forrester Senior Analyst Susan Bidel will discuss how marketers as well as publishers are losing revenue due to ad blocking, and reveal who is responsible and what can be done about this difficult issue.
"Digital ad blocking is one of the biggest challenges facing marketers today as it prevents ads from being served to consumers at all and makes reaching prospects almost impossible," said Ms. Bidel.
PROGRAMMATIC I/O will take place at the Marriott Marquis in New York and is expected to bring together hundreds of marketers, agencies, publishers, technologists and service providers. For more information about the event, visit http://programmatic.io.
Founded in 2008, AdExchanger is an integrated media company – which includes research and publishing – devoted to the data-driven, digital marketing space. In addition, the company produces the leading conference in programmatic media, PROGRAMMATIC I/O; Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology; Omni.Digital, which looks at challenges and solutions for marketers as they look to address consumer across all channels; and Clean Ads I/O, a conference focused on transparency in advertising.