NEW YORK, March 3, 2016 /PRNewswire/ -- PROGRAMMATIC I/O, the world's first and foremost bi-coastal annual event focused entirely on programmatic media and marketing, will take place in San Francisco April 13 – 14. Hosted by AdExchanger, an integrated media company devoted to the data-driven, digital marketing space, this two-day event on the newest and latest in the programmatic media and marketing landscape is expected to attract nearly a thousand executives.
Unique to this conference is a panel discussion on programmatic by political advertising experts. Digital ad spending increases tremendously with every election cycle and this special panel will examine the 2016 Presidential election campaign in light of programmatic politics. Also unique to PROGRAMMATIC I/O is a presentation on online advertising research and the economics of news media, which will be offered by Stanford Economics of Technology Professor Susan Athey.
PROGRAMMATIC I/O will have top marketers presenting and leading panel discussions, including Johnson & Johnson, Kellogg Company and JP Morgan Chase. There will be a look at programmatic trends in Wall Street and investment banking, as well as an in-depth discussion of "header bidding" – a new technology with implications for marketers and the wider technology ecosystem.
"The largest programmatic conference has now expanded its reach with content pertaining not only to marketers, agencies, publishers and tech providers, but to Wall Street investors, business-to-consumer press and political campaign strategists as well," said John Ebbert, Publisher and Executive Editor of AdExchanger. "PROGRAMMATIC I/O has become the hub for all members of the technology ecosystem who are involved in programmatic planning – period."
Founded in 2008, AdExchanger is an integrated media company – which includes publishing and events – devoted to the data-driven, digital marketing space. In addition, the company produces the leading conference in programmatic media, PROGRAMMATIC I/O; as well as Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology; Omni.Digital, which addresses the challenges marketers face building seamless cross-channel brand experiences; and Clean Ads I/O, a conference focused on transparency in advertising.
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