AdExchanger To Reveal Trends, Challenges And Opportunities For Digital Marketing Technology In 2016

Annual Two-Day Event To Amass Industry Leadership

Dec 10, 2015, 09:00 ET from AdExchanger

NEW YORK, Dec. 10, 2015 /PRNewswire/ -- A two-day event focused on what to expect over the next 12 months for digital marketing technology will take place January 20-21 in New York.  AdExchanger, an integrated media company devoted to the data-driven, digital marketing space, will host its annual Industry Preview 2016 to discuss trends and reveal emerging opportunities in the year ahead, as brands navigate the ever-changing digital landscape.

Significant players in the advertising and marketing technology space, including executives from Amazon, Google, Facebook, IBM, and Salesforce will be sharing what 2016 has in store at Industry Preview 2016.  Key speakers and presentations include an interview with Linda Yaccarino, NBCUniversal Chairman of Advertising Sales and Client Partnerships, and a conversation about what is on the horizon for Microsoft with Rik van der Kooi, Corporate Vice President.

In addition to hearing from industry leadership, Commissioner Julie Brill of the U.S. Federal Trade Commission (FTC) will discuss how protecting consumer privacy remains more crucial and complex than ever due to "big data," and the relevant challenges and opportunities that will present itself in 2016 from an FTC viewpoint.

"As the Internet continues to create numerous data points about consumers, and brands begin connecting the dots, it is inevitable that the use of digital technology across the advertising and marketing landscape will increase," said John Ebbert, Publisher and Executive Editor of AdExchanger.  "'Big data' is only getting bigger, and so we are excited to bring together industry leaders who can shed light on what we can expect in the coming year in terms of digital marketing technology innovation."

Additional highlights include:

  • Executives from Gartner, Adobe and Oracle will address other important topics, including how to engage audiences across devices
  • Forrester Research will present research on the future of measurement
  • A panel discussion among banking analysts from RBC Capital Markets, SunTrust, Wells Fargo Securities will highlight potential mergers and acquisitions in 2016
  • Agency leaders from Interpublic Group, Omnicom Group and Merkle Inc. will discuss their strategies and trends in the year ahead
  • Rob Norman, Chief Digital Officer of WPP's GroupM, will deliver the closing keynote

Industry Preview 2016 will take place at Grand Hyatt New York and is expected to attract hundreds of marketers, agencies, publishers, technologists and service providers.  Visit for more information. 

About AdExchanger
Founded in 2008, AdExchanger is an integrated media company – which includes publishing and events – devoted to the data-driven, digital marketing space.  In addition, the company produces the leading conference in programmatic media, PROGRAMMATIC I/O; Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology; Omni.Digital, which looks at challenges and solutions for marketers as they look to address consumer across all channels; and Clean Ads I/O, a conference focused on transparency in advertising.

SOURCE AdExchanger