NEW YORK, April 18, 2016 /PRNewswire/ -- AdExchanger, an award-winning integrated media company devoted to the data-driven, digital marketing space, will host its second annual Clean Ads I/O in New York City on May 24th to explore new approaches for making advertising campaigns run cleaner, faster and more efficiently. This advertising technology conference will focus on actionable solutions to issues of fraud, transparency, viewability, and ad blocking, and is the single event dedicated to ensuring that advertising campaigns are running safely, and being seen by actual people.
Addressing the advertising industry for the first time since her appointment as chief technology officer of the Federal Trade Commission (FTC), Lorrie Cranor will discuss how certain developing technologies are affecting consumers. There will also be a panel discussion on transparency with the CEOs of the three industry trade organizations, including the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4A's) and the Interactive Advertising Bureau (IAB).
"The best way to combat advertising fraud is to first figure out how it works," said John Ebbert, Publisher and Executive Editor of AdExchanger. "Clean Ads I/O provides a unique opportunity for marketers and agencies to 'reach across the aisle' to the sell-side and the technology community, to learn what they see and together consider the solutions ahead."
In order to get to the center of the issue of ad blocking and deal with the threats posed to publishers and big sellers of ads, AdExchanger is moderating a panel that includes a mix of companies that both create and defeat ad-blocking software, as well as the director of sustainable advertising for Google. Following this discussion is a publisher-focused panel including speakers from Facebook, The Washington Post and Time Inc.
In addition, speakers from Allstate and Rosetta Stone will be presenting at Clean Ads I/O – which is expected to bring together more than 400 digital marketing executives from top brands, agencies, publishers and technology companies who are committed to improving digital advertising.
Founded in 2008, AdExchanger is an award-winning integrated media company – which includes publishing and events – devoted to the data-driven, digital marketing space. In addition, the company produces the leading conference in programmatic media, PROGRAMMATIC I/O; as well as Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology; Omni.Digital, which addresses the challenges marketers face building seamless cross-channel brand experiences; and Clean Ads I/O, a conference focused on transparency in advertising.
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