Adlucent Execs & Clients to Take the Stage at eTail Boston 2012

Adlucent CEO and marquee client Free People to discuss the biggest issues facing retailers today - from trends in customer acquisition via paid search to explosive mobile and tablet adoption

Aug 09, 2012, 16:39 ET from Adlucent

AUSTIN, Texas, Aug. 9, 2012 /PRNewswire/ -- Adlucent announced today that its CEO and marquee client Free People have been selected to speak at the prestigious and highly anticipated eTail Boston 2012 conference taking place August 13 – 16.  These retail thought leaders have been tapped to share their experiences and insights on the most important topics in retail today - from paid search strategies and customer acquisition to the explosion of mobile and tablets.

"eTail is a premier conference where the biggest issues and opportunities in the retail industry take center stage," said Jon Armstrong, CEO of Adlucent. "Retailers are heading into their big holiday season and they face many challenges - from managing seasonal inventory to new customer acquisition to the explosion of mobile. I'm very excited to be part of the eTail agenda, to address these topics head on and give attendees some concrete things they can do to stand out and improve the bottom line."

Keynote Panel on Paid Search: Free People
Jed Paulson is the Director of E-Commerce & Marketing at Free People and an Adlucent client. He will be presenting on a keynote panel alongside Macy's and others to discuss the current trends in search and how to address the most pressing challenges facing retailers today – from changing algorithms to major changes with the search engines. The keynote panel entitled "Evaluating New Search Trends and Creating Strategies to Acquire New Customers" takes place at the Sheraton Boston on Monday, August 13 at 9:35 am ET.

User Experience Optimization Panel on Mobile: Adlucent
Jon Armstrong, CEO of Adlucent, will join JetBlue Airways, and Stubhub on a panel discussion about one of the hottest topics in retail today - mobile and tablet adoption.  Panelists will share best practices for increasing sales from mobile devices, as well as discuss the impact that mobile and tablets are having on e-commerce. The panel entitled Sorting Through the Tablet and Mobile Explosion to Maximize Your Channel Strategies takes place on Tuesday, August 14 at 3:35 pm ET in Track C.

Adlucent will also be participating in the Advanced Search Summit on the first day of the conference. The company's predictive technology and custom algorithms continuously improve search marketing performance for leading retailers like Oriental Trading Company,, Anthropologie, Jewelry Television and Free People.

About Adlucent
Adlucent is a marketing technology and analytics agency based in Austin, Texas, focusing solely on retail and eCommerce companies.  Leveraging its Deep Search® search marketing and retail analytics platform, Adlucent's experts help the smartest retailers acquire new customers and grow revenue profitably through digital marketing.  Expanding from a decade-long relationship with, Adlucent's current client base includes more than 130 retail brands such as Oriental Trading Company,, Anthropologie, Jewelry Television, and Free People.

Media contact:
Lisa Roberts

SOURCE Adlucent