AdMaster & Weibo Unleash the Value of Mobile Social Platforms

BEIJING, Nov. 3, 2016 /PRNewswire/ --

Highlights of the Collaboration:

• This is the first time for Weibo to open its "Weibo ID system" and "social tags" for the precise measurement of Weibo social feeds ads on target audience reach.
• Together with AdMaster's cross-screen technology and accumulated massive data, AdMaster is the first and the only firm to measure Weibo feeds ads against the other ad formats at the same consistent standards of the digital advertising industry.
• With the availability of "Weibo ID system and social tags", the consumer journey of Weibo's audience can now be measured and evaluated comprehensively covering paid, owned and earned media behavior.

AdMaster and Weibo jointly announced the strategic collaboration on the application of Weibo's massive social data. This is a marriage of Weibo's ID system and social tags with AdMaster's 10 years of experience and leading technology know-how on marketing campaign measurement.

Nowadays, the values of digital advertising are developing beyond the basic "clicks" and "impressions". Marketers are more curious about "People-based" measurement. This initiative with Weibo is AdMaster's second collaboration in 2016 on this. Thanks to Weibo opening up its ID system and social tags to AdMaster, AdMaster is able to access Weibo's massive social data, mainly derived from its Weibo ID system. On one hand, we provide innovative "people-based measurement" on target audience reach performance on the Weibo social feeds ads by using both the social tags of Weibo accounts together with AdMaster panel. On the other hand, Weibo feeds ads are now covered by AdMaster's well-established cross-screen evaluation and budget allocation system. Under the same consistent GRP/Reach standards of the digital advertising industry, AdMaster provides precise measurement of unique target audience through AdMaster's algorithm on cross device and people data de-duplication. In addition, with the application of AdMaster's dynamic mobile survey on Weibo's platform, the automatic generated survey result helps brands to understand the campaign effectiveness in terms of its effect on brand equity like brand recall and purchase intention. Through the capability of data integration through the consumer digital journey on paid, owned and earned media, AdMaster can provide a complete P.O.E reach analysis and social marketing evaluation.

Vincent Yan, Founder & CEO of AdMaster, re-iterated, "I am very pleased about this strategic alliance with Weibo. Over the years, we have worked together on many innovations: AdMaster is the first official Weibo Measurement Partner on social marketing evaluation and social listening; and we are also Weibo's social CRM data management and application partner. This collaboration marks another milestone of our "Data Hub" strategy and a breakthrough in our advertising measurement technology. It is quite exciting to see that the collaboration has created a positive impact over many marketing cases. Customer success is always our drive for innovation."

Wang Yajuan, Vice President of Operations, Weibo comments, "With AdMaster's advanced marketing data technology, Weibo is now covered under the standard digital advertising evaluation system. The marketing value and advantages of Weibo become more prominent. In the future, both Weibo and AdMaster will have more commercial innovation collaborations on Weibo's massive social data so as to create more values for brands."

About AdMaster:

AdMaster is the leading data solution provider specialized in data collection, analysis and management. By using cutting-edge proprietary technology, we create value for businesses by turning big data into smart data and delivering it to them through our software-as-a-service platform, enabling them to make more informed decisions and gain a competitive edge.

Our core services include third party digital advertising verification, social media and e-commerce measurement, and data management – including data obtained from personal computers and mobile devices. http://www.admaster.com.cn/en

SOURCE AdMaster

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