AdMaster: 79% of China advertisers to increase digital marketing spend in 2019

BEIJING, Dec. 19, 2018 /PRNewswire/ -- According to the latest survey for 110 advertisers and another 130 digital marketing industry practitioners in China by independent marketing data technology company AdMaster, China's digital marketing will continue its growth momentum, particularly on mobile.

Digital marketing spend to significantly increase, particularly on mobile

79% of advertisers intend to increase their digital marketing spend. The average increase is by 20%, 2% higher than the increase in 2018, even though 2019 is forecasted to be a challenging year for business. Mobile platforms retain their edge over the PC, as 81% of the responding advertisers intend to increase their spend on mobile, while PC marketing will see little growth -- only 11% will increase spend on computer desktop websites. Even though advertising impressions from digital TV has surpassed those from PC since Q1 2018, 27% of advertisers said they will not advertise on digital TV in 2019.

A majority of advertisers will focus their mobile advertising on social media platforms and video platforms. Over a third will also advertise on e-commerce mobile apps. On PC, search engines have become the most favorable format.

Social marketing and content marketing to grow

Social marketing is becoming an increasing focus for Chinese advertisers. Social marketing spend will grow by 21% on average, continuing the past year's trend. KOLs, short-form videos, livestreams, and WeChat official accounts are particularly favorable social marketing formats for advertisers.

Original web video content is booming in China and the digital marketing industry has taken note. 39% of advertisers are willing to increase content marketing spend on web variety shows. Meanwhile, short-form videos have pulled ahead of both web series and TV series and will become the second-most preferred content marketing format.

Marketing automation and marketing cloud to be the most followed technologies

60% of digital marketers are interested in automated, big-data driven marketing/marketing cloud in 2019, making them the most followed marketing technologies. AI and DMP also remain relevant as more and more businesses begin digital transformation processes.

Please access website http://www.admaster.com.cn/eng/index.php?c=abouts&a=newsview&id=198 to apply for the full report

About AdMaster

AdMaster helps enterprises create commercial value through advanced marketing measurement and analysis solutions.

AdMaster aims to be the world's leading independent third-party data technology company. It helps brands optimize business strategies and create commercial value with comprehensive measurement solutions and insight and analysis services. Its service portfolio includes advertisement measurement and verification; benchmarking and media planning tools; single-source data solutions; social and content insight analysis (including pan-IP and content marketing measurement); and media technology solutions.

AdMaster's cutting-edge technology bridges the gap between brands and consumers. It uses data technology to help brands measure and maximize ROI. Today, AdMaster's data products and services are the choice of over 80% of brands, both international and domestic, and hailing from a wide variety of industries.

Learn more at www.admaster.com.cn.

SOURCE AdMaster

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