BEIJING, July 20, 2016 /PRNewswire/ -- In the latest July edition, APAC CIOoutlook featured the megatrends about SaaS solutions worldwide. AdMaster, a leading marketing data technology company, stood out from 1,200 companies offering SaaS solution to enterprises to become the only Chinese company that is ranked as one of the "25 Most Promising SaaS Solution Providers" across the Asia Pacific region.
Thanks to the growth of cloud computing technology in recent years, the widespread adoption of Software as a Service (SaaS) by enterprises is now redefining the landscape of the next generation of business.
Also referred to as web-based software, on-demand software, or hosted-software, SaaS is all about delivering software applications over the Internet. To the greatest possible extent, SaaS strives to overcome the challenges, such as on-demand, speed, agility, competitive pricing and scale, faced by corporate IT in their day-to-day operations. A SaaS application runs on a SaaS provider's servers or on the public cloud. So it liberates enterprises from the onus of installing, upgrading, and maintaining the software on a regular basis.
"We are very pleased to receive this roll of honor. It's not only a recognition of our innovative efforts in SaaS solutions, but a sound endorsement for the yet-to-be-unleashed huge potential of SaaS businesses in China," said Vincent Yan, the founder and CEO of AdMaster. "Though the year 2015 is only called the beginning year of SaaS in China, it's foreseeable that with more and more software going up to the cloud, SaaS is likely to fundamentally change the way how we do business in the next 3-5 years."
AdMaster strives to build one-on-one relationships between Brands and Consumers with its SaaS solutions
Over the past 10 years, AdMaster has been dedicated to helping businesses collect, utilize and manage marketing data in order to create the best commercial value out of it.
However, due to data silos both within and outside of enterprises, it's always tough for marketers to consistently and efficiently follow consumers throughout their path to purchase online, which is made even more difficult today given how Chinese consumers have become more and more elusive as they switch easily across between PC, mobile, smart TV, etc.
"By connecting and analyzing both the brand's first-party data, and data from both BAT giants and other data providers with rich user-profile through its secure data analytics and measurement infrastructure, AdMaster's agile and full-stack SaaS solutions are able to help marketers connect the dots throughout a consumer's path-to-purchase journey by linking brands' media touchpoints, social services, E-commerce and Sales & Service through enterprise collaborations, making one-on-one relationship between brands and consumers a reality," said Tenly Wu, chief product officer of AdMaster. "The agile and full-stack SaaS solutions are also our important product portfolio that supports AdMaster's latest corporate strategy of becoming a data hub in today's marketing ecosystem."
"If the data hub is compared to infrastructures like highways or pipes to connect advertisers with consumers directly, then the SaaS solutions we offer are like GPS, gas station or signposts that make sure every marketing campaign goes to the right direction with sufficient support," said Hong Bei, chief technology officer of AdMaster. "Only in this way can the value of data be unleashed to help marketers well understand their consumers and their needs, engage with them at the right time, through the right channel and platform, with the right content, and finally lift up the brand equity and generate bigger business impact."
Take marketing automation solutions for instance; as a full-stack SaaS product, the SmartServing™ product helps advertisers and agencies to access, manage and optimize the best media resources, enabling them to gain autonomous control over media placement, target reach, and in-flight optimization through a transparent and secure automatic operation system.
Another good example of AdMaster's agile SaaS product is called Jice™. Aimed at turning people's behavior data into real action in real-time, Jice™ helps brands realize a closed loop for marketing and operation automation. Meanwhile, by connecting the demographic and behavior data before and after a use's experience with Apps, combined with its connectivity with other SaaS products, Jice™ can help marketers efficiently obtain insights about their target consumers, engage with them with the right content, or do re-marketing based on users' demographic information and their user behaviors.
According to APAC CIOoutlook, the ranking is the result of critical evaluation by the editorial team at APAC CIOoutlook, and the inclusion of input and recommendations from the magazine's advisory board, which consists of top CIOs and senior IT managers from media and large companies in the APAC region. The 25 SaaS solution providers were handpicked as market leaders in the industry in terms of skills, experience and technological capabilities.
About APAC CIOoutlook
APAC CIOoutlook is a print magazine that aims to provide a platform to CIO's, CTO's and other senior level IT buyers and decision makers along with CXO's of solution providers to share their experiences, wisdom and advice within the enterprise IT community of APAC countries.
AdMaster is the leading data solution provider specialized in data collection, analysis and management. By using cutting-edge proprietary technology, we create value for businesses by turning big data into smart data and delivering it to them through our software-as-a-service platform, enabling them to make more informed decisions and gain a competitive edge. Our core services include third party digital advertising verification, social media and e-commerce measurement, and data management, including data obtained from personal computers and mobile devices. http://www.admaster.com.cn/en