NEW YORK , Sept. 25, 2018 /PRNewswire/ -- Adore Me, the disruptive U.S.-based e-commerce lingerie startup and one of the fastest-growing companies in NYC, officially announced its expansion to start selling in China.
The brand has built a strong presence in the American market and experienced a rapid growth since its launch in 2012, with revenues growing from $1M in 2012 to over $100M in 2017. Adore Me is ranked #9 on Crain's Fast 50 list of fastest-growing companies in New York and has been highlighted as one of the fastest-growing retailers in the U.S. — ranked three times on the Inc. 500 list for private companies. The expansion to China is an opportunity to help accelerate the company's growth even further.
Prior to today, Adore Me has primarily focused on the North American market, delivering its products to all states in the U.S. The brand's full product assortment of bras & panties, lingerie, sleepwear, loungewear, and activewear will now be available in China. The brand has begun launching its products using the interactive livestream platform & global shopping marketplace service, ShopShops.
Morgan Hermand-Waiche, Adore Me Founder & CEO, proudly states: "We are thrilled to announce Adore Me's expansion into China. We've been experiencing a growing demand from Chinese shoppers, and we're excited to announce that our products will be available to them from now on. It has only been six years ago since I started Adore Me with a vision that every woman should be able to find high-fashion, high-quality and comfortable lingerie at a price that won't break the bank. Today, we're introducing innovation and affordable, fast-fashion intimates to even more women around the world."
About Adore Me
Adore Me is a lingerie e-commerce company based in NYC with 200 employees across the U.S. and Europe. The company was started by Morgan Hermand-Waiche in his days as an MBA student at Harvard Business School. Adore Me offers designer, fast-fashion, affordable and inclusive intimates. The company has established a strong customer base of over 11M women, predominately urban millennials, and 80% of its traffic comes from mobile.
Business & Brand Development
SOURCE Adore Me