The announcement comes at a time of significant growth for not only AdRoll, but the retargeting space as a whole, the fastest growing sector of the projected $200 billion display advertising industry. Retargeting has become a "must have" marketing channel for every online business, and AdRoll's innovative, easy-to-use platform has allowed the company to attract the largest and most diverse customer base in the industry, while maintaining a retention rate of 97 percent. The company now supports over 5,000 customers worldwide and is adding 500 new customers per month on average.
In order to support the company's massive growth trajectory, AdRoll recently announced that it has secured $15 million in a funding round led by Foundation Capital. With the new resources, the company will focus on expanding product development efforts in high performance mobile and video. AdRoll will also invest in increasing real-time inventory reach, including on the new Facebook Exchange. In addition to expanding product offerings, AdRoll will grow the team into a 24,000 square-foot downtown San Francisco headquarters and open new domestic and international offices.
"We're honored to be recognized as the fastest growing advertising company on this year's Inc. 500 list," said Aaron Bell, founder and CEO at AdRoll. "We're equally thrilled to see so many of our clients in the top 500 and to know our technology and team contributed to their impressive growth."
The 2012 Inc. 500 is the most competitive crop in the list's history. To make this cut, companies had to achieve a staggering minimum of 770% in sales growth. The Inc. 500' s aggregate revenue is $15.7 billion, with a median three-year growth of 1,431%. The companies on this year's Inc. 500 employ more than 48,000 people and generated over 40,000 jobs in the past three years. Complete results of the Inc. 500|5000, can found at www.inc.com/500.
AdRoll is the largest retargeting platform with over 5,000+ active advertisers in the US and around the world. With a 97% customer retention rate, our mission is to make powerful performance advertising techniques simple for businesses of all sizes. AdRoll's SaaS platform provides unmatched transparency, cross-platform reach across the largest display inventory sources, and innovative tools that personalize ad campaigns based on a visitor's shopping behavior. AdRoll's innovative and easy-to-use platform enables brands to collect, analyze and act on valuable site data, ensuring maximum return on their online advertising investment. AdRoll is backed by leading investors such as Foundation Capital, Accel Partners, Merus Capital, and Peter Thiel. For more information, please visit www.adroll.com.