NEW YORK, March 21, 2012 /PRNewswire/ -- Adspace Digital Mall Network, owner of the largest in-mall digital advertising network in the country, has hired Scott Loos, 48, as vice president of national sales. He will be based in the Los Angeles office.
Mr. Loos brings years of senior advertising sales experience to the Adspace Digital Mall Network, which is currently located throughout 137 Class A malls across the United States and reaches 30 million shoppers per month. His focus will be on national sales in Los Angeles, with responsibility for clients in this market, as well as Northern California and the Pacific Northwest.
Mr. Loos joins Adspace most recently from YuMe, Inc. where he led as director of southwest sales. Prior to YuMe, Inc., Loos was vice president of sales at Warner Brother Digital Media and helped to successfully facilitate the merger of TMZ.com into the powerful Warner Brother Digital Media Group. He was able to do so with the skills gained as advertising sales director at TMZ, where he built a dedicated sales team that was responsible for securing revenue from entertainment, consumer electronics and major consumer packaged goods brands.
From 2003 – 2008 Mr. Loos climbed the ranks at the Game Show Network, starting as advertising sales director and working his way up to vice president of advertising sales. During this six-year period he managed a team that was responsible for six consecutive years of revenue growth from the western region. Mr. Loos also previously held key leadership roles at iVillage, Vivendi Universal Net and Universal Music Group.
"Scott's extensive experience selling both cable networks and online properties gives him a strong foundation to excel as a sales leader," said Amy Wayne, senior vice president national sales, Adspace Networks. "We are confident that Scott will be able to continue his proven record of success with Adspace's Los Angeles sales team."
Mr. Loos received his Bachelor of Science degree with a concentration in advertising from the University of Oregon.
About Adspace Networks, Inc.
Adspace Networks, Inc. (www.adspacenetworks.com) owns and operates the Adspace Digital Mall Network, the largest in-mall digital network in the country. Currently located throughout 137 Class A malls across the United States, the network consists of 1,837, eight and nine-foot-tall plasma screens called "Smart Screens." The Smart Screen displays show programming which combines a mix of the top ten sale items in the mall, the hottest seasonal items available, mall events, and local and national advertising. The network reaches 102 million affluent consumers (source: Scarborough) each month, and is particularly effective at reaching teens, young adults, and women. Adspace is also a charter member of the Digital Place-based Advertisings Association (DPAA), an organization that is helping to provide standards and best practices for the burgeoning video advertising industry.
SOURCE Adspace Networks