Adspace Networks Inc. Adopts Nielsen Measured Monthly Traffic

NEW YORK, Sept. 30, 2014 /PRNewswire/ -- Adspace Networks Inc., the largest digital place-based video network in the country, will now rely solely on Nielsen's On Location data to track monthly traffic trends for its mall network.

Previously, Adspace Networks used ShopperTrak's National Retail Traffic Index (NRTI) for mall property traffic data trends. With the NRTI being discontinued, Adspace will use Nielsen On Location data to track traffic moving forward. When compared, the traffic figures reported by Nielsen closely align with those previously provided by ShopperTrak. Both sources support the position that total property traffic has been stable for the past four years, as seen in the graph below.

*Adspace Digital Mall Network traffic estimates incorporate data from and copyrighted by Nielsen Scarborough.
Source: Nielsen

"Traffic figures reported by Nielsen will only include Adspace's mall footprint," said Paul Lindstrom, Nielsen's SVP On Location Solutions. "This average mall level data will allow for a more accurate evaluation of the traffic projection in Adspace's malls."

In order to calculate gross traffic estimates, Nielsen Scarborough's reported unique monthly visitors are modeled using several factors from custom Nielsen research and other non-Nielsen sources.  The factors, including visit frequency, are based in part on in-person interviews conducted during an in-mall custom Nielsen study commissioned by Adspace. This type of mall level detail helps to more accurately project traffic in Adspace's footprint.

"It is very clear that high end malls are thriving and represent a very stable media environment from a traffic perspective," said Bill Ketcham, Executive Vice President/CMO of Adspace. "The mall developers are doing a great job of adapting the experience in America's best malls to exceed the evolving shopping and entertainment expectations of today's consumer, and digital media is a big part of that." 

About Adspace Networks, Inc.
Adspace Networks, Inc. owns and operates the Adspace Digital Mall Network, the largest Nielsen measured digital place-based video network in the country, and the Adspace Cinema Lobby Network, the largest in-lobby video advertising network. The Mall and Cinema Lobby networks provide a national footprint with tremendous scale and particular strength in the top markets, consisting of 1,900 venues and 6,500 screens, in 189 DMAs, representing 98% of the United States. Combined, both networks reach nearly one-third of all adults 18-49 per month, and are particularly effective at reaching teens and young adults. Adspace is a charter member of the Digital Place-based Advertising Association (DPAA), an organization providing standards and best practices for the digital place-based video advertising industry.

CONTACT: Elizabeth Rave
Adspace Networks
646-367-6210
[email protected]

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SOURCE Adspace Networks