Adult Entertainment Consumption Changes Modern Relationship Dynamics, States Cam4.com

LOS ANGELES, Feb. 5, 2014 /PRNewswire/ -- Social networking webcam site Cam4.com announces recent survey findings point to adult entertainment consumerism as healthy, positive, and "normal," rather than shameful. The survey, conducted by France's leading survey institute, IFOP, also shows couples find Internet-based sex games and activities to be a relationship enhancement tool.

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"This survey shatters certain preconceptions about pornography," the IFOP report states. "It also provides an update on usages and modes of [porn] consumption, which have evolved significantly over the last 20 years."

Conducted on a representative national sample of over 1,000 Americans, age 18 and over, the IFOP survey reveals pornography consumption has truly become widespread. It also points to masturbation connected with sexualized use of the Internet and new modes of communication, such as smartphones and webcams.

The survey shows consumption of adult material, which was admitted to by 90% of all American men and 60% of women, is highest amongst individuals who have the most partners, or who are more sexually active, going against the age-old assumption that pornography viewing serves as a substitute for an unsatisfactory sex life. The survey also reveals 53% of Americans watch adult material as a couple, and 66% say they would watch pornography with their partner if it was asked of them. These results demonstrate the consumption of porn may no longer be considered a "shameful" and solitary activity.

The influence of pornography use in relationships is also noted, with adult materials increasingly integrated into the sex lives of Americans. According to the survey, 54% of Americans who have watched a pornographic video say they have engaged in sex while watching this type of material. In addition, the viewing of adult materials inspires couples to be more creative and try positions and situations found in the videos watched.

Overall, the IFOP survey proves the consumption of adult materials to be increasingly transparent within relationships, with both partners aware of the other's viewing habits and preferences.

"By giving couples a way to break their routine, pornography has changed and may now become meaningful in a marital setting, where it appears to be a way of spicing up a couple's sex life," reports IFOP Research Director Francois Kraus.

The IFOP survey was conducted over the Internet, December 19 – 26, 2013, on a sample of 1,023 people, representative of the US population, aged 18 and over. The representativeness of the sample was ensured by the quota method (gender, age, income, marital status) after stratification by region. Due to the intimate nature of the subject addressed, IFOP chose a method of auto-administration by computer, removing the bias created by the presence of an interviewer. This allowed for freer expression by individuals who would not have wanted to discuss certain subjects in the presence of an interviewer, or a person from their household.

Cam4 Director of Marketing and Sales Jas Kase says, "Many of the pre-conceived notions people have about porn, webcam shows, and the adult industry as a whole are unfairly based on outdated information, taboos, and media myths. The statistics show pornography has fully integrated itself into our society and can be utilized as a positive, healthy way for people to explore their sexuality."

All-inclusive and richly diverse since 2007, Cam4 has provided a webcam-based portal for straight, gay, bisexual, and trans to participate and connect across countries, language, sexes, and sexual preferences. The site is available in 41 different languages, reaching models and voyeurs in countries such as France, Brazil, Romania, Germany, and many additional locations other cam sites regularly block, such as Columbia.

Featuring more community aspects than a traditional cam site, Cam4 members are primarily amateurs, who perform mostly for fun or to meet people. Broadcasting a cam show, watching cam shows, and chatting with performers is absolutely free.

About Cam4:
Cam4 was launched in 2007 to provide free, easy to use, web-cam software for amateurs, exhibitionists, swingers, and voyeurs. Providing freedom and equality, Cam4 was built to give everyone, regardless of sex, race, size or sexual preference, a place where they are free to express themselves in any legal way they wish. Cam4 has always been all-inclusive and diverse; all countries, all languages, all sexes, and all sexual preferences are encouraged to participate on Cam4.  Cam4 is not a traditional webcam site; with more community aspects and more of a social network then a typical cam site, people make connections, they meet, make friends… and some even get married. Building on these aspects encourages people to return and use the site more often. Cam4 is ranked among the world's top 300 websites on Alexa.com; it is the 2^nd largest adult web-cam site in the world and growing. With 8.4 million members from over 230 countries, Cam4 is translated into 42 languages. There are over 75,000 live webcam performances on Cam4 each day. For more information, visit Cam4.com.

About IFOP:
Since 1938, Ifop has been a pioneer and a leader in the opinion poll and market research sector. These core sectors all share the same culture of methodologies of online and offline data collection. Our heritage is academic and entrepreneurial, French and American. It is a happy mix of methodological rigor and intuition worthy of business management. IFOP intervenes in 50 countries throughout the world, with main offices in Paris, Toronto, Buenos Aires, Shanghai and Hong-Kong. For more information, visit http://www.ifop.com.

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SOURCE Cam4.com