Advantage Sales and Marketing Picks AT&T to Mobilize Workforce

AT&T Wireless Network Allows for Greater Flexibility and Productivity for 5,000 Mobile Associates

Oct 07, 2010, 10:00 ET from AT&T Inc.

IRVINE, Calif., Oct. 7 /PRNewswire/ -- AT&T* today announced that Advantage Sales and Marketing (ASM) has signed a new 2-year contract for wireless services to accelerate its ability to help consumer packaged goods (CPG) manufacturers optimize the presence and merchandising of their products in the retail environment.  

Under the new agreement with AT&T, ASM has equipped 5,000 of its field representatives, serving a client base of more than 900 CPG manufacturers across the U.S. and Canada, with hand-held PC devices – the Motorola MC55 and the Intermec CN50 wireless devices – loaded with custom-designed software and connected through the AT&T wireless network.  

ASM's handheld PC devices are connected through a fully-encrypted, highly reliable AT&T mobile network. Business-critical, sensitive information is sent from the field to ASM headquarters and shared with CPG clients in virtually real time.

This new solution allows ASM to provide its customers with highly robust technology, which will provide fast, reliable communication of business-critical data between field workers and headquarters. The enterprise-grade devices facilitate in-store sales calls by providing field representatives with immediate access to critical sales information, customized task lists and automated checklists to streamline their activities.  This will enable ASM representatives to maximize their in-store productivity; increase sales for clients; and, enhance overall service levels.

"With the new AT&T solution, our employees are able to react faster to in-store conditions and capture and share more timely store data, providing enhanced client service," said Todd Baird, Division Vice President, Retail Operations and Channel Markets at Advantage Sales and Marketing. "AT&T is helping ASM to increase the effectiveness of our field reps enabling them to provide superior in-store sales and merchandising execution for our clients."

ASM, a premier sales and marketing agency, strategizes and then implements quality presentation and promotion of products within retail stores, adding value to the manufacturers they represent. Field representatives work in a range of retailer types including superstores, chain grocery stores, convenience stores and drug stores. We ensure that our clients' products are available in-store and merchandised and displayed in the most advantageous manner to drive sales and brand growth.

ASM's mission is to create outstanding value for our clients and customers through superior sales execution, operational excellence and innovative marketing services and this new mobile solution from AT&T provides critical support.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About Advantage Sales and Marketing

Founded in 1987, Advantage Sales and Marketing (ASM) is a premier sales and marketing agency committed to building brand value for our clients and customers.

ASM's customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services, specializing in client and customer events, publications and assisted-selling services for the grocery, drugstore, club, convenience, natural/specialty, consumer electronics, sporting goods and home center industries.

Headquartered in Irvine, Calif., ASM has more than 28,000 associates and 66 offices in the United States and Canada. Visit for further details.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine. 

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