BENTONVILLE, Ark., Aug. 10, 2017 /PRNewswire/ -- Acorn: The Influence Company announced Publicis Media President of Global Client Practice John Sheehy as the newest board member for the organization. Focusing on Publicis Media's top 50 clients, Sheehy is responsible for driving the commercial and business planning process, identifying the right talent, optimizing client performance, and driving product acceleration across client businesses. He is a member of the Publicis Media executive leadership team and one of Publicis Groupe's top 50 leaders. Sheehy joins fellow Acorn board member Doug Degn and board chairman Jeremy Wilson as advisors to the influencer marketing agency.
"It is an honor to have John on our board. He brings a high caliber of broad, deep knowledge of our industry on both the creative and media side. His decades of experience give him the hands-on perspective from where the industry has been to where it is going next," said Acorn's Chairman of the Board Jeremy Wilson. "By having John join the team to help guide Acorn through the rapidly evolving capabilities and tools for engaging consumers, Acorn will have strong leadership from this board to continue bringing the best in emerging trends in marketing and reporting to our clients and influencers."
Sheehy's current position gives him a first-hand view of what Publicis Media's top 50 clients are doing to disrupt the current business models in marketing, sales and measurement. "Because of rapid changes in every category, brands are having to rethink how they engage consumers. Now more than ever, we are based on data, measurement and driven by ROI. The recent history of changes we have seen in the industry gives room for new angles with influencers and brands to deepen relationships with consumers," said Sheehy.
"All of this empowers the influencer space where Acorn makes an impact. There is an important engagement component that Acorn President Myra Dallas and her team have developed through their ambassadors. Their content creation is based on metrics to impact their target audience more effectively and with more relevance. I look forward to working with Jeremy, Doug, Myra and the team to help Acorn be the strongest player in influencer marketing."
ABOUT ACORN: THE INFLUENCE COMPANY
Acorn is an influencer marketing agency focused on both the art and science of Influencer Marketing. With a network of more than 7,000 vetted content creators across multiple verticals and platforms, Acorn's proprietary, technology-backed "Five Right Process" ensures proper influencer selection, resulting in campaigns that deliver authentic content, true engagement, and impact sales for our clients. Acorn offers custom campaigns for clients ranging from start-ups to Fortune 50 companies.
For more information, visit www.acorninfluence.com or follow @AcornInfluence on Twitter.
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SOURCE Acorn: The Influence Company