Advertising Innovator William Apfelbaum Joins Screenvision Board of Directors

May 15, 2013, 11:30 ET from Screenvision

NEW YORK, May 15, 2013 /PRNewswire/ -- Screenvision, a national leader in cinema advertising, announces William M. Apfelbaum as the newest board member of the company, effective immediately. Apfelbaum, who currently serves as Chairman of MaxWorldwide Inc., an investment holding company, is a renowned industry leader whose career spans over 35 years in the advertising business.

"We are excited to welcome Bill to the Screenvision board.  As we move forward with our new sales strategy announced during our recent upfront event, Bill's deep and rich media experience will add tremendous value to the organization," says Travis Reid, President and CEO, Screenvision. "His insight is both highly respected and appreciated, and I look forward to working with him closely."

"I have tremendous respect for Travis and the Screenvision organization.  Coming off their recent upfront, they have a lot of momentum, and are well-positioned to be a meaningful and compelling video option for advertisers," adds Apfelbaum.  "I am pleased to join the board, and look forward to contributing to their future successes."

Apfelbaum currently sits on the board for Elevate Digital, an interactive display company, in addition to several other corporations and foundations.

During his extensive career, Apfelbaum operated as Chairman of Titan, a leader in outdoor advertising which he founded in 2001. He also founded CBS Plus, a corporation-wide cross-media custom sales unit of this Big Three network, and was involved in the management of all CBS divisions prior to his leaving in 2000.

In addition, Apfelbaum served as a venture partner at several private equity firms, as well as President, Chairman, and CEO of TDI Worldwide, where he used his business development acumen to grow the corporation and coordinated its successful sale to Infinity Broadcasting (later CBS) in 1996. Prior to joining TDI, he served as the President of Gannett Transit, formerly New York Subways Advertising Co., Inc.

Screenvision's Board of Directors now includes:

Travis Reid, CEO, Screenvision
David Passman, CEO and President, Carmike Cinemas Inc.
Lanny Raimondo, EVP, Entertainment Service Business, Technicolor
William M. Apfelbaum, Chairman, MaxWorldwide Inc.
Andrew J. Howard, Partner, Shamrock Capital Advisors
Stephen D. Royer, Partner, Shamrock Capital Advisors
Alan H. Resnikoff, Vice President, Shamrock Capital Advisors


Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers. Screenvision provides comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality moviegoing experience. The Screenvision cinema advertising network is comprised of over 14,300 screens in 2,300+ theater locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including six of the top 10 exhibitor companies. For more information:


Kaitlin Lindsey / Jacky Agudelo, Cataldi PR
Phone: 212.244.9797
E-mail: /

Caroline Kasabian, Screenvision
Phone: 212.497.0453

SOURCE Screenvision