NEW YORK, Jan. 13, 2014 /PRNewswire/ -- Aeropostale, Inc. (NYSE: ARO), a mall-based specialty retailer of casual apparel for young women and men, and DoSomething.org, the largest not-for-profit in the U.S. for teens and social change, today announced the seventh annual "Teens for Jeans" campaign. The campaign encourages young people to donate their gently used denim to help teens in need. Approximately one in three homeless people in the U.S. is under the age of 18 and one of the most requested items that young people in homeless shelters ask for is a pair of jeans.
Today through February 16, 2014 teens can participate by bringing gently worn jeans, any size and brand, to any Aeropostale or P.S. from Aeropostale store in the U.S., Puerto Rico, Canada, or Mexico. All donations will be distributed to local homeless shelters and charities. As a thank you for each pair donated, Aeropostale will give an additional 25% off a new pair of jeans, though no purchase is necessary.
"The Teens for Jeans campaign continues to build momentum," says Scott Birnbaum, Senior Vice President of Marketing and Ecommerce at Aeropostale, Inc. "In six years, we have collected and donated over 3.5 million pairs of jeans, and Aeropostale remains committed to making a difference for teens in need."
"We are so excited to be working with Aeropostale to kick off the seventh year of Teens for Jeans! Aeropostale is a great partner; they provide an accessible jean drop-off location for young people across the country at a place they already are -- the mall," says Aria Finger, Chief Operating Officer at DoSomething.org. "It's awesome to be able to work toward our goal with such a fantastic partner, such a dedicated shelter network, and such enthusiastic young people."
Aeropostale and DoSomething.org have joined forces with X Factor finalists and America's only teen pop female vocal group Fifth Harmony. The quintet recorded a public service announcement urging teens to sign up to run a jeans drive in their school. Fifth Harmony joins a long line of celebrity supporters for the Teens for Jeans campaign including X Factor judge Demi Lovato. In years past, Teens for Jeans has been supported by other awesome celebrities including Bella Thorne, Chloe Grace Moretz, Kristen Bell, Rachel Bilson, Hayden Christensen, Chace Crawford, Julianne Hough, Justin Long, Matt Lanter, Jessica Lowndes.
"We are so excited to be working with DoSomething.org and Aeropostale for this year's Teens for Jeans campaign. This is such an awesome opportunity to activate #Harmonizers to make a huge impact in the lives of homeless teens," said Ally Hernandez of Fifth Harmony.
In addition to store drop-offs, Aeropostale and DoSomething.org are encouraging young people to take action by running collection drives at their school. The school that collects the most jeans wins a grand prize grant for $10,000!
About Aeropostale, Inc. Aeropostale®, Inc. is a primarily mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men through its Aeropostale® stores and 4 to 12 year-old kids through its P.S. from Aeropostale® stores. The Company provides customers with a focused selection of high quality fashion and fashion basics at compelling values in an innovative and exciting store environment. Aeropostale® maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aeropostale® products can only be purchased in Aeropostale® stores and online at www.aeropostale.com. P.S. from Aeropostale® products can be purchased in P.S. from Aeropostale® stores and online at www.ps4u.com and www.aeropostale.com. The Company currently operates 902 Aeropostale® stores in 50 states and Puerto Rico, 79 Aeropostale stores in Canada and 151 P.S. from Aeropostale® stores in 31 states and Puerto Rico. In addition, pursuant to various licensing agreements, our licensees currently operate 88 Aeropostale® locations and one Aeropostale® and P.S. from Aeropostale® store in the Middle East, Asia, Europe, and Latin America. On November 13, 2012, Aeropostale, Inc. acquired substantially all of the assets of online women's fashion footwear and apparel retailer GoJane.com, Inc. Based in Ontario, California, GoJane.com focuses primarily on fashion footwear, with a select offering of contemporary apparel and other accessories.
About DoSomething.org: We love teens. They are creative, active, wired…and frustrated that our world is so messed up. DoSomething.org harnesses that awesome energy and unleashes it on causes teens care about. Almost every week, we launch a new national campaign. The call to action is always something that has a real impact and doesn't require money, an adult, or a car. With a goal of 5 million active members by 2015, DoSomething.org is one of the largest organizations in the US for teens and social change. Join us at www.DoSomething.org.
About Fifth Harmony From X Factor to stardom- The teen girl group Fifth Harmony has taken the world by storm after they were brought together on second season of The X Factor in 2012. In 2013, Ally Brooke, Normani Hamilton, Lauren Jauregui, Camila Cabello, and Dinah Kordei released their debut EP "Better Together" (Epic Records) featuring five distinct versions, headlined a sold-out tour and ruled the airwaves with their smash single "Miss Movin On," all while gaining over a million fans on Twitter and Facebook along the way dubbed "harmonizers." The girls' are poised to break-out even bigger in 2014 with an arena tour supporting Demi Lovato and the release of their much anticipated full-length album.
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Company Contact: Christine Miller/Director, Public Relations (646) 364-0157 or firstname.lastname@example.org
Media Contact: Naomi Hirabayashi/CMO, DoSomething.org (212) 254-2390 or email@example.com
SOURCE Aeropostale, Inc.