Affinion International Selected By Telefonica To Extend Loyalty Programs

Company to Expand Customer Engagement Programs for Spanish Telecommunications Leader

Feb 28, 2013, 09:00 ET from Affinion Group

MADRID, Feb. 28, 2013 /PRNewswire/ -- Affinion International, the global leader in enabling companies to connect and engage with their customers, thereby creating rewarding relationships and enhancing brand loyalty, today announced that the company has been selected to provide brand-building programs to customers of Telefonica, one of the largest telecommunications providers in the world, and among the largest companies in Spain.  Affinion International launched its operations in Spain in 2009 and currently provides services across a 16 country footprint, with a presence throughout Europe as well as Latin America and South Africa.

Under the terms of the multi-year agreement, Affinion International will create and market multiple programs on behalf of Telefonica.  Affinion International will rely on its extensive experience in building products and services that are relevant to Telefonica's customers.  

The agreement is expected to result in the creation of hundreds of jobs in support of these programs, with many of those new jobs located in Spain.

"We identified international expansion as one of our largest and most important growth opportunities," said Guillaume Huser, President of Affinion International.  "The agreement with Telefonica is a validation of our investment in the region and builds a foundation for further international success."

Affinion International was selected after an extensive search by Telefonica, in large part because of Affinion's significant experience with the desired product offerings as well as the depth of experience in its marketing channels.  Affinion International is expected to provide Telefonica with a partner capable of augmenting the already industry-leading suite of value-added customer-centric programs offered by the telecommunications giant.

Affinion International anticipates that the agreement will accelerate the scale and range of its operations in Spain, as the Company will be adding resources and personnel in client management, data analytics, operations, sales and marketing.  The agreement with Telefonica will also be crucial in supporting Affinion International's brand in the Spanish market, which has been identified as one of the most important emerging markets for the Company.

About Affinion International
Affinion International, a Division of Affinion Group, provides a wide range of protection, loyalty and lifestyle products that offer value to customers whilst building additional revenue streams and increased customer-to-brand loyalty for its partners. The division is made up of more than 1,200 employees and offers services in 16 countries throughout Europe, Africa and South America. Over the past 15 years, Affinion International has built an impressive base that includes 13 of the top 20 EU financial institutions and many of Europe's premier brands in travel and retail. For more information, visit

SOURCE Affinion Group