Affinity Group Unveils 2025 Operator Path to Purchase Study with Key Industry Insights
CHARLOTTE, N.C., June 19, 2025 /PRNewswire/ -- Affinity Group is proud to present the 2025 Operator Path to Purchase Study, a comprehensive look at the evolving factors influencing foodservice operators across the nation. This groundbreaking study brings new clarity to how purchasing decisions are being reshaped by emerging technology, sustainability priorities, and consumer demand.
The Affinity Group study provides valuable insights from more than 873 interviews with foodservice operators nationwide. Key findings highlight a dynamic landscape where sustainability, artificial intelligence (AI), and customer-centric initiatives are driving transformation. The report serves as an essential tool for manufacturers, distributors, and operators seeking to maximize efficiency, adapt to trends, and stay competitive.
Key Takeaways From the Study:
- Adoption of Innovation: Operators are increasing investments in new products, tools, and technologies, with 70% allocating at least 10% of their budgets to innovation.
- AI's Role in Efficiency: Artificial intelligence is paving the way for operational advancements such as inventory management, labor optimization, and personalized marketing strategies.
- Sustainability as Strategy: With over 55% of operators prioritizing waste reduction, sustainability is proving to be both an economic and environmental necessity.
- Expanded Path to Purchase: Operators now consult 8–9 sources, including digital content and social media, before making purchasing decisions, compared to 5–6 sources just four years ago.
"In a rapidly shifting foodservice ecosystem, understanding the factors influencing operators' decisions has never been more critical," says Enzo Dentico, President & CEO of Affinity Group. "This study is a game-changer for businesses aiming to gain a competitive edge and adapt to the demands of 2025's foodservice landscape."
Exclusive Podcast Episode Now Available
To further explore insights from the 2025 Operator Path to Purchase Study, Affinity Group presents an exclusive podcast episode featuring top industry thought leaders. Mindy Kopacz and Joe Sefton of Affinity Group join Ben Wexler, President of Custom Culinary, to discuss the study's findings, the challenges operators face, and how businesses can apply these insights to drive success. This in-depth conversation delivers actionable strategies for every segment of the foodservice supply chain.
Bridging the Gap with Innovation, Sustainability, and Expertise
For manufacturers, distributors, and operators, the study identifies actionable ways to align with modern foodservice demands:
- Leverage AI to simplify complex operations and improve profitability.
- Invest in Sustainability by reducing waste and sourcing responsibly, ensuring both economic and environmental benefits.
- Prioritize Innovation by offering solutions like versatile ingredients and labor-saving tools that address operational pain points.
The full 2025 Operator Path to Purchase Study is available for download now. [Access the Study Here]
About Affinity Group
Affinity Group's experience in all aspects of the retail and foodservice industry makes us the perfect partner to help our customers grow their brand and drive results for their business. Our talented team of sales professionals has the in-depth knowledge today's culinary brands need to make sure they stay connected to a community of resources and relationships. For more information, visit www.affinitysales.com
SOURCE Affinity Group
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