Affinity Market Leader AMBA Expands California Presence with the Acquisition of Pacific Group Agencies

AUSTIN, Texas, July 1, 2025 /PRNewswire/ -- AMBA, a national leader in affinity marketing and supplemental insurance solutions, announced the acquisition of the assets of Pacific Group Agencies, Inc. (PGA), a full-service insurance brokerage based in Santa Clarita, California. PGA specializes in serving retired public employees, primarily through long-standing partnerships with county employee associations under the California Retired County Employees Association (CRCEA).

PGA brings decades of experience and a strong member base, with access to over 280,000 members across affiliate associations. Its product offerings include dental, vision, life, and prepaid legal insurance, as well as health, travel, pet, and other benefits.

"The acquisition of PGA significantly strengthens AMBA's presence in the California public employee market," said AMBA CEO Nick Taylor. "PGA's mission and client base are a natural extension of AMBA's core business. Together, we will introduce new sales channels—such as call centers and field sales—while continuing to deliver best-in-class service and benefits to public employees across the state."

PGA founder Stephen Pettee echoed the enthusiasm: "AMBA is the ideal partner to take PGA's legacy to the next level. This collaboration expands our capabilities and enhances the value we bring to our members and associations. We're excited for what's ahead."

AMBA has a long-standing track record of serving retired public employees and educators, and has more recently expanded into alumni, military, and professional occupations verticals. The company serves over 400 association clients nationwide and has grown through a combination of strategic acquisitions and strong organic performance.

The PGA acquisition follows AMBA's successful integration of similar brokerages, including Professional Insurance Services, Inc. (PISI) in Pennsylvania and EJS Insurance Services in Auburn, CA. This latest move further solidifies AMBA's commitment to providing tailored insurance and benefits to dedicated public servants across the country.

About AMBA

AMBA is a market leader and trusted provider of affinity marketing solutions and supplemental insurance and benefits. With a focus on client growth and customer service, AMBA offers a range of products and services to meet the unique needs of its diverse clients, members, and customers, including long-term care, short-term care, cancer, heart, stroke, emergency medical transportation, dental, vision, Medicare, professional liability insurance, event cancellation coverage, annuities, and life insurance.

For more information, visit www.getamba.com  

SOURCE AMBA