affresh® Specialized Cleaners Featured In First-Ever Pop-Up Shop + Digital Boutique Launched By Good Housekeeping, Amazon And Mall of America

NEW YORK, Sept. 12, 2018 /PRNewswire/ -- Good Housekeeping magazine announces an exciting new venture: A three-month pop-up store inside the iconic Mall of America called GH Lab. Every product in the store, including affresh® Washing Machine Cleaner and affresh® Dishwasher Cleaner, has been tested in the GH Institute's state-of-the-art labs by top scientists, chemists, engineers and tech experts — presenting only the best, most innovative products across wellness, beauty, lifestyle, smart home, kitchen, toys and more. Open to the public from October 3-December 30, GH Lab will offer consumers the opportunity to experience a new way to shop — all powered by Amazon SmileCode technology.

In addition to the concept store at Mall of America, Good Housekeeping is also launching an online boutique on Amazon, live today at amazon.com/shop/ghtested. Here, consumers can shop GH-tested products directly from the online boutique.

The products featured in the GH Lab Store and the online boutique include two items from  affresh® Specialized Cleaners: Washing Machine Cleaner and Dishwashing Machine Cleaner. Appliances need to be cleaned inside and out, and affresh specialized cleaners are  the right tool for the job. The Washing Machine Cleaner, helps remove odor-causing residues and grime that daily loads can leave behind without proper care, while the Dishwashing Machine Cleaner is specifically formulated to help remove limescale and mineral build-up that can be unsightly and could affect your dishwasher's performance.

"When you know appliances like we do, you know how to best clean them," said Lauren Nelson, Brand Manager, affresh Specialized Cleaners. "Being chosen by the Good Housekeeping Institute as one of its most innovative products tested is a testament to the effectiveness of affresh Specialized Cleaners. We are excited to be showcased within the GH Lab for consumers to have access to our products."

The 2,700-square-foot store is designed with different "rooms," helping shoppers visualize the products within their own homes and experience the rigorous science of the GH Labs at the country's most popular mall. Shoppers can interact with the smart home tech live before buying, try out kitchen appliances, see new releases from favorite brands, play with the hottest toys and games, and sample the best of beauty.

Unlike other retail locations that feature multiple options within a product category (ie: several brands of lipstick), the GH Lab will offer only one item—tested and recommended by the GH Institute. Staff has been selected and trained by the experts in the GH Institute. This shoppable showroom will house Good Housekeeping Seal holders, Best-of-the-Test winners and GH Lab picks.

Visitors to the GH Lab store can make cashless transactions effortlessly, via Amazon-exclusive SmileCode technology. Purchases will be delivered straight to shoppers' homes—no lugging of shopping bags required! Sales staff will also have tablets on hand to assist those who may not have smartphones.

Located in level 1, south at Mall of America, GH Lab will be open seven days a week from 10 AM-9:30 PM Monday-Saturday; 11 AM-7 PM Sundays, with longer hours throughout the holiday season.

About affresh® Specialized Cleaners
affresh® specialized cleaners originated from the simple idea that in order for cleaning to be effective and efficient, it must be specific to the job at hand. Our unique perspective on cleaning is inspired by the Whirlpool Corporation's 100-plus-year history of manufacturing home appliances that people around the world use to care for their families. Appliances just seem to provide a more satisfying experience when they are clean, so we are determined to make high-quality specialty cleaners. For more, visit www.affresh.com.

About Whirlpool Corporation  
Whirlpool Corporation (NYSE: WHR) is the world's leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at WhirlpoolCorp.com, or find us on Twitter at @WhirlpoolCorp.

SOURCE affresh