Aflac Announces Partnership with The GRAMMY®s
Aflac to debut as first-ever official insurance partner of the 57th GRAMMY Awards®
COLUMBUS, Ga., Dec. 10, 2014 /PRNewswire/ -- Aflac, the leading provider of voluntary insurance in the United States, announced today that it will make its debut as the first-ever official insurance partner of The GRAMMY®s.
Known as Music's Biggest Night®, the 57th Annual GRAMMY Awards will take place at the STAPLES Center in Los Angeles on Sunday, Feb. 8, 2015, and will air live on CBS Television Network at 8 p.m. EST. Viewers at home will learn more about supplemental insurance and how fast Aflac pays claims while watching the broadcast and engaging with The GRAMMY Awards online.
"Music is a constant in most people's lives – no matter the occasion, there's likely a meaningful song that relates," said Michael Zuna, chief marketing officer at Aflac. "We are excited to expand our partner portfolio into such a relevant industry with a company that represents the pinnacle of achievement in music, The Recording Academy. This partnership will allow Aflac to connect with a young and diverse audience in a new way."
The partnership also includes collaborating with The Recording Academy at various music festivals and local Chapter events throughout the year. The two organizations will create unique, music-centric experiences to help artists and fans alike understand in a fun, relatable way that Aflac promises to be there for its policyholders when they need help most.
"Our new partnership with Aflac expands The Recording Academy's efforts to team with yet another extraordinary brand and a leader in their field," added Evan Greene, chief marketing officer of The Recording Academy.
To kick off the partnership, the iconic Aflac Duck will be in Los Angeles for the 57th Annual GRAMMY Awards giving music enthusiasts a unique, behind-the-scenes perspective before, during and after the show. Fans can follow @AflacDuck on Facebook, Twitter and Instagram and @Aflac on YouTube.
To learn more about supplemental insurance, visit aflac.com.
About Aflac
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For nearly six decades, Aflac insurance policies have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the leading provider of voluntary insurance at the work site. In Japan, Aflac is the No. 1 life insurance company in terms of individual policies in force. Aflac individual and group insurance products help provide protection to more than 50 million people worldwide. For eight consecutive years, Aflac has been recognized by Ethisphere magazine as one of the World's Most Ethical Companies. In 2014, Fortune magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the 16th consecutive year. Also, in 2014, Fortune magazine included Aflac on its list of Most Admired Companies for the 13th time, ranking the company No. 1 in the life and health insurance category. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com or espanol.aflac.com.
About The Recording Academy
Established in 1957, The Recording Academy is an organization of musicians, songwriters, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like "The GRAMMYs" on Facebook, and join The GRAMMYs' social communities on Google+, Instagram, Tumblr and YouTube.
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Media contact – Kip Havel, 706-243-5543 or [email protected]
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SOURCE Aflac
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