Aflac Cancer and Blood Disorders Center Gets New Logo

COLUMBUS, Ga., May 4, 2012 /PRNewswire/ -- Aflac, the number one provider of supplemental insurance in the United States and 11-time recipient of FORTUNE's World's Most Admired Companies designation, today helped unveil a new logo for the Aflac Cancer and Blood Disorders Center of Children's Healthcare of Atlanta. The new design features the Aflac logo and includes the image of America's beloved Aflac Duck. The Aflac Cancer Center is recognized as one of the top childhood cancer centers in the country by U.S. News & World Report and is a national leader among childhood cancer, hematology, and blood and marrow transplant programs, serving infants to young adults.

(Photo: http://photos.prnewswire.com/prnh/20120504/CL00906-a )
(Logo: http://photos.prnewswire.com/prnh/20120504/CL00906LOGO-b )

"We are pleased that the Aflac duck is a new part of Children's overall branding strategy.  This reflects the degree to which our association with the Aflac Cancer Center is an important part of the Aflac identity as well as an integral part of Children's," Aflac Foundation President Kathelen Amos said. "The Aflac duck has come to embody the best in our corporate family, as well as carrying the role of good will ambassador and a symbol of our commitment to pediatric cancer."

In 1995, Aflac Chairman and CEO Dan Amos was approached by Children's Healthcare of Atlanta with a request for $25,000 to help fund renovations for a center that cares for children with cancer and blood disorders. Aflac and Amos responded with a $3 million commitment and have since raised more than $75 million for childhood cancer treatment and research at the Aflac Cancer Center and at research institutions across the nation. Since 1995, Aflac has made childhood cancer its primary philanthropic cause. 

The logo is part of Children's overall re-branding campaign and will be on display at each of the three Children's hospital campuses in Atlanta, including Egleston, Scottish Rite and Hughes Spalding. The Aflac Cancer Center treats more than 350 new childhood cancer patients every year, more than 600 patients with various pediatric bleeding disorders, and 1,700 children with sickle cell disease. The hospital also performs an average of 60 blood and marrow transplants each year. Cancer is the leading cause of death due to illness in the United States for children under 15.

ABOUT AFLAC

When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For more than 55 years, Aflac insurance policies have helped provide a safety net and given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the number one provider of guaranteed-renewable insurance. In Japan, Aflac is the number one life insurance company in terms of individual policies in force. Aflac insurance products provide protection to more than 50 million people worldwide. For six consecutive years, Aflac has been recognized by Ethisphere magazine as one of the World's Most Ethical Companies. In 2012, FORTUNE magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the 14th consecutive year. Also, Fortune magazine included Aflac on its list of Most Admired Companies for the 11th time in 2012. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To learn more about Aflac, visit aflac.com or aflacenespanol.com.

AFLAC CANCER AND BLOOD DISORDERS CENTER

The Aflac Cancer Center of Children's Healthcare of Atlanta is a national leader among childhood cancer, hematology, and blood and marrow transplant programs, serving infants to young adults. Recognized as one of the top childhood cancer centers in the country by U.S.News & World Report, the Aflac Cancer Center treats more than 350 new cancer patients each year and follows more than 2,500 patients with sickle cell disease, hemophilia and other blood disorders. Visit www.aflaccancercenter.org or call 404‐785‐1112 or 888‐785‐1112 for more information.

SOURCE Aflac