NEW YORK, May 18, 2016 /PRNewswire/ --
Global Participants Driving the Growth of the African Market
This research service provides an analysis of the cloud services market across Africa. The market trends in the key African markets of South Africa, Kenya, and Nigeria are analyzed and compared with global trends. This research service includes company profiles of leading cloud providers in the 3 countries and the strategies they employ. This research service highlights the role played by key international cloud providers. Other areas of focus include commercial data centre infrastructure development and ICT development driven by leading telecommunications providers. In addition, strategic insights on growth opportunities for cloud services in the top 5 sectors as well as in the overall cloud services market are provided, concluding with a brief look into the future of the cloud services market.
Cloud Services Market
The cloud services market in South Africa is in the growth phase, while Kenya and Nigeria are still in the early growth stage.
In Kenya and Nigeria, the public sector is driving demand for cloud services, while local ICT providers are positioning themselves as intermediaries for global cloud services.
The private cloud model is the most popular in terms of adoption because of data sovereignty and security concerns. However, the adoption of public cloud for non-critical workloads is gradually increasing.
South African-based cloud providers such as Dimension Data and Business Connexion (BCX) are expanding their presence across the continent, with Kenya and Nigeria identified as key markets.
African service providers are competing directly with global information technology (IT) and telecommunications providers in the cloud services space
While pure cloud providers are targeting large enterprises, telecommunications providers are offering bundled services in the small and medium-sized enterprise (SME) market.
Key Market Highlights
A growing number of strategic partnerships are occurring between international providers, local IT companies, and telecommunications providers to offer cloud services. For instance, MTN Business has partnered with Amazon Web Services (AWS) and Microsoft to offer cloud services.
Telecommunications providers are acquiring IT service providers to emerge as broader ICT providers and enhance their convergence strategy. The clearest example of this is Telkom South Africa's acquisition of BCX.
Growth of Public Cloud
Cloud spending is gradually shifting from private cloud to public cloud in South Africa. The software-as-a-service (SaaS) segment is the fastest growing area and is expected to attract further investment.
Key Target Industries
- Banking, financial services, and insurance (BFSI)
- SMEs and small office/home office (SOHO)
- Government and public sectors
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