AGs Unite to Keep Gift Cards Safe
Kentucky AG Coleman Joins National PSA Campaign to Encourage Reporting of Gift Card Fraud
LEXINGTON, Ky., Dec. 22, 2025 /PRNewswire/ -- The Honorable Russell Coleman, Attorney General of Kentucky, together with Attorneys General from 13 other states, launched a public service announcement (PSA) campaign paid for by the Gift Card Fraud Prevention Alliance aimed at protecting consumers from the growing threat of gift card scams. This collaborative effort comes as millions of Americans prepare to redeem gift cards received during the holiday season—a prime opportunity for scammers to target unsuspecting individuals.
Watch AG Coleman's Gift Card PSA
The PSAs will run December 26, 2025, through January 31, 2026, and feature a unified message from state AGs that gift cards are safe while urging consumers to remain vigilant against gift card scams. The campaign highlights common fraud tactics, offers tips for safe gift card usage, and encourages the public to immediately report any incidents of gift card fraud to their respective state attorney general offices.
Gift card scams often involve fraudsters impersonating trusted organizations or individuals and pressuring victims to purchase gift cards and share the codes. These schemes can result in significant financial loss and emotional distress for consumers.
"Organized retail crime brings dangerous criminals into our communities, but is also drives up prices for Kentuckians. In collaboration with law enforcement, prosecutors and retailers, we've created a new unit to take on this threat and send a message to the criminals coming from other states and countries that Kentucky is no longer the place to get a 'big haul;' it's the place to end up in handcuffs and get a prison sentence," said Attorney General Coleman.
"Gift card scams are attractive to organize retail crime networks because they are easily accessible and hard to trace," said Tod Griffin, President, Kentucky Retail Federation. "Retailers are constantly innovating to prevent gift card fraud and working with law enforcement on gift card cases. We appreciate AG Coleman's leadership and commitment to keeping gift cards safe and holding organized retail crime networks accountable for these scams."
"By joining forces with AGs, the top legal and consumer protection officer in each state, we're sending a powerful message to the criminals committing gift card fraud and giving consumers tools to protect themselves and loved ones," said Lisa LaBruno, Executive Director of the RILA Communities Foundation which leads the Gift Card Fraud Prevention Alliance. "It takes a village to combat gift card fraud, and it's critical to get the word out so consumers know about these scams and how to avoid them."
To recognize and avoid gift card scams, consumers should remember: government agencies and reputable companies will never demand payment via gift cards; requests for immediate action or secrecy are red flags.
If you or someone you know has been targeted by a gift card scam, report the incident to the Kentucky Attorney General's Office immediately. Every report helps us track criminal activity and build stronger cases against criminal networks operating gift card scams.
Participating AGs include:
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For more information about the PSA campaign and resources on preventing gift card fraud, please visit the Gift Card Fraud Prevention Alliance website or your state attorney general's official page.
The Gift Card Fraud Prevention Alliance formed in 2024 and is part of the Retail Industry Leaders Association (RILA) Communities Foundation (RCF), a 501(c)(3) non-profit organization, with a mission to promote, foster, and encourage the vibrancy of communities in which retailers operate by supporting efforts to advance economic health and public safety. RCF leads the Gift Card Fraud Prevention Alliance (GCFPA) which was created to educate lawmakers and the public about gift card fraud, enhance collaboration among the private and public sectors to investigate criminal activity, and drive innovation to combat fraud.
SOURCE Gift Card Fraud Prevention Alliance
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