AHAVA Introduces Its Most Powerful Anti-Aging Treatment Yet: Dead Sea Crystal Osmoter™ X6 Facial Serum

Exclusive and Patented Technology Delivers 6X the Concentration of Active Minerals for a "Notox" Solution, Clinically Proven Results in Wrinkle Reduction, Firmness and Radiance

Mar 07, 2016, 09:00 ET from AHAVA

NEW YORK, March 7, 2016 /PRNewswire/ -- AHAVA Dead Sea Laboratories, the World's Dead Sea Beauty Authority, has taken its greatest exclusive innovation, the Osmoter™, and made it six times stronger to address visible signs of advanced skin aging with the launch of its newest innovation – Dead Sea Crystal Osmoter™ X6 Facial Serum – a powerful oil-based treatment and delivery system that penetrates deep into the skin making it one of the most powerful serums to correct loss of firmness, deep wrinkles and skin dullness. On the heels of the successful launch of the Dead Sea Osmoter™ Concentrate Moisture and Radiance Boosting Serum in 2013, which features 3X AHAVA's exclusive Osmoter™ Complex, Dead Sea Crystal Osmoter™ X6 Facial Serum is the most mineral-concentrated serum that AHAVA Laboratories has ever developed. Dead Sea Crystal Osmoter™ X6 Facial Serum is a "notox" solution offering consumers a natural alternative method to rejuvenate their skin without the needle. 

Discovered in 1989 on the shores of the Dead Sea, the Osmoter™ Complex is a perfectly-balanced concentrate of Dead Sea minerals that effectively replenishes, rehydrates and recharges the skin. The Osmoter™ activates the skin's natural osmotic pump to bring hydration and nutrients to the surface of the skin while protecting it from environmental damage.

"For women with multiple signs of aging and who wonder where their glow went, the Dead Sea Crystal Osmoter™ X6 Facial Serum is the formula they have been hoping for," said Rahel Danon, Chief Marketing Officer at AHAVA Dead Sea Laboratories. "This silky-smooth, lightweight yet potent, oil-based serum is a powerful, natural solution for skin that shows prominent UV damage, pollution and lifestyle damage, hyper dryness, deeper wrinkles, loss of elasticity and radiance! This formula has a miraculous effect on stopping time, with visible results in only 14 days."

After five years of intensive research to find a delivery system that could provide skin with high levels of concentrated Osmoter™, AHAVA scientists extracted and micronized its mineral waters into crystals then infused them with the purest form of Dead Sea Jojoba Oil. The result is a turbo-charged lipid based serum that penetrates beneath surface layers of the skin with the greatest of ease, delivering the most essential active ingredients to strengthen and revive even the most visible signs of aging. Naturally powerful without compromising efficacy, Dead Sea Crystal Osmoter™ X6 Facial Serum is the NEW natural serum that is completely vegan, cruelty-free, paraben-free and safe for sensitive skin.

Powered by 6X Osmoter™, Dead Sea Crystal Osmoter™ X6 Facial Serum helps skin look more radiant, smooth and firm. Through clinical trials conducted by independent skin research institutions, results demonstrated that Dead Sea Crystal Osmoter™ X6 Facial Serum increases hydration, firmness and elasticity which aids in wrinkle reduction. Results also found that:

  • 95% of women experienced a significant reduction in wrinkle depth after 28 days*
  • 90% of women experienced a significant increase in skin firming after 28 days*
  • 84% of women reported that Dead Sea Crystal Osmoter™X6 Facial Serum gives their skin a healthy glow after 14 days of usage**

*Measured in clinical studies performed by an independent Institution of Dermatology.
**Tested in consumer user test conducted by an independent research company.

Dead Sea Crystal Osmoter™ X6 Facial Serum will be available March 7, 2016 at ULTA stores nationwide, select Nordstrom and Lord & Taylor stores, as well as on ahavaus.com with a suggested retail price of $74.00 (1 fl. oz/30 ml).

For more information, please visit www.ahavaus.com or join the conversation on Facebook, Instagram or Twitter by using #AHAVA and #ReadyToGlow.

Founded in 1988, AHAVA Dead Sea Laboratories is driven by a deep passion to unearth the secrets of the revitalizing effects of minerals on the skin. The only cosmetics company indigenous to the Dead Sea region, the Company employs a truly unique scientific approach in its environmentally-conscious research activities. Over the years, this has culminated in the development of a series of premier skincare product lines, internationally renowned for their superior efficacy. AHAVA harvests and formulates the rich natural resources of this magical region in strict compliance with recognized international standards.

Media Contact:
Havas Formula
Louise Gonzalez
(646) 762-8733