Aimia Announces 2013 U.S. Passion for Excellence Award winners

15 partners are cited for excellent service.

Sep 04, 2013, 11:18 ET from Aimia

MINNEAPOLIS, Sept. 4, 2013 /PRNewswire/ -- Aimia's Channel and Employee Loyalty division recently recognized 15 organizations as "Premier Partners" in its Passion for Excellence awards program.

Through the program, Aimia recognizes hospitality partners in meetings, events, incentives, hospitality, destination management companies and airlines.  Each year the "Premier Partner," companies evaluated against our seven Core Values and their definitions in purchasing, planning, program delivery and creativity, are invited to Aimia's U.S. headquarters in Minneapolis for a special recognition event.  These companies also are permanently included on Aimia's Premier Partner Wall of Fame. 

"This is the 21st year we've recognized our partners who have excelled at working with us on our Channel and Employee Loyalty client programs," said Kurt Paben, Senior Vice-President, head of Channel and Employee Loyalty, Aimia. "These are the best of the best who are imaginative, original and committed to doing the right thing. We're proud to call them 'partners' in serving our customers with the best service possible."

Passion for Excellence defines Aimia's expectations for service excellence from its suppliers.  The program not only develops strong business relationships, it also provides a method to continually enhance those relationships through solid feedback against specific criteria.  Aimia's best suppliers embrace the challenge to demonstrate their effectiveness and use Passion for Excellence as a platform for continuous improvement. 

Aimia's Passion for Excellence is a true recognition program:  it establishes standards, provides measurable criteria against those standards, offers feedback and constructive advice, improves business practices, and rewards those who have committed themselves to performance excellence.  Many believe that the program has the most rigorous evaluation process in the industry.

This year's winning organizations are:


  • The Atlantis Paradise Island
  • Encore at Wynn Las Vegas Resorts
  • Four Seasons Nevis Resort
  • Hilton Budapest Hotel
  • The Peabody Orlando
  • The Ritz-Carlton, Kapalua Maui Resort
  • Sheraton Atlanta Hotel
  • The Venetian Las Vegas Casino, Hotel and Resort

 Destination Management Companies

  • AlliedPRA Las Vegas Destination Management
  • Dragonfly Africa
  • IMS
  • Intercontinental Travel Company (ITC)
  • RMC


  • American Airlines
  • Delta Air Lines

About Aimia

Aimia is a global leader in loyalty management. Employing more than 4,000 people in over 20 countries worldwide, Aimia offers clients, partners and members proven expertise in launching and managing coalition loyalty programs, delivering proprietary loyalty services, creating value through loyalty analytics and driving innovation in the emerging digital, mobile and social communications spaces.

Aimia owns and operates Aeroplan, Canada's premier coalition loyalty program, Nectar, the United Kingdom's largest coalition loyalty program and Nectar Italia. In addition, Aimia owns stakes in Air Miles Middle East, Mexico's leading coalition loyalty program Club Premier, Brazil's Prismah Fidelidade, and I2C, a joint venture with Sainsbury's offering insight and data analytics services in the UK to retailers and suppliers. Aimia also holds a minority position in Cardlytics, a US-based private company operating in transaction-driven marketing for electronic banking. Aimia is listed on the Toronto Stock Exchange (TSX: AIM). For more information, go to