MIAMI, May 31, 2016 /PRNewswire/ -- Air Esscentials, a leading global provider of scent marketing solutions based in Miami, announced today that it will sponsor JCK's LUXURY jewelry and watch event May 31 – June 6, 2016 in Las Vegas. LUXURY is the premier event for upscale jewelry retailers to connect with high-end manufacturers and designers and is produced by JCK, the jewelry industry's flagship publication.
In addition to sponsoring the show, Air Esscentials will scent the event with a signature scent it created for the occasion. The upscale fragrance features crisp fresh mint leaves, chamomile and the refreshing note of bergamot, perfectly suited for the luxury jewelry event.
Air Esscentials scents a number of luxury retail stores including jewelry stores as well as hotels, cruise ships, events, residences and more. In groundbreaking research, Air Esscentials has shown that dispersing a pleasant scent in a high-end retail store positively impacts the store's bottom line. In the study, customers stayed 30% longer when the store was scented versus unscented. Visits by the store's regular customers increased by 10-15% and referrals jumped by 20%, all as a result of the scenting program. Additional referral business generated nearly always resulted in a sale, which not only increased overall sales in dollars but also expanded the store's customer base.
While scientists have demonstrated in an academic setting that ambient scent increases sales, improves customer evaluations of the brand and increases their intention to return to the store again, this is the first time that these outcomes have been proven in a real world setting with actual customers.
"We are excited to release this research which definitively shows how scent marketing boost retailers' sales and improves the overall customer experience, and we are happy to provide a pleasant and profitable buying experience for the LUXURY event's participants" said Spence Levy, President of Air Esscentials. "Through Air Esscentials' scenting systems, every jewelry store can now use scent to do the same for their customers."
Attendees can get set up with a scent system by visiting Air Esscentials in Booth LUX538.
About Air Esscentials:
Air Esscentials® provides leading edge scent delivery systems, and develops high quality aroma and essential oil blends for retail, hospitality, entertainment, event and other discerning commercial clients. The company has a global distribution network, with partners in North America, Latin America, Europe, Asia and Australia. Air Esscentials® provides the expertise and advanced scent diffusion equipment required to make the transition into the world of branded scents.
Company Contact: Spence Levy Tel. (305) 446-1670
Media contact: Jennifer Dublino Tel. (561) 400-0009