Air Freshener Market size in India to grow at a CAGR of 7.22% from 2022 to 2027, Historic market size was valued at USD 196.25 Million between 2017 and 2021 - Technavio

NEW YORK, March 6, 2023 /PRNewswire/ -- The air freshener market in India is projected to increase at a CAGR of 7.22% during the forecast period – 2022 to 2027 by Technavio data analysts and research experts. This market research report also suggests statistics about the market size that will grow by USD 103.58 million. Several product launches, significant growth in online sales, and the consistently growing fragrance market are projected as some major factors leading to the air freshener market growth in India. For more such as market analysis updates, historic (2017 to 2021), and forecast market size (2023 to 2027), request the sample PDF report.

New Business Opportunities - Market Segments and Key Regions Analysis

As per Technavio's analysis, there are various market segments classified including spray, liquid, gel, electric, and others in the air freshener market in India.

The spray segment is projected to record the highest market share growth during the forecast period - 2022 to 2027. It was valued at USD 72.58 million in 2017 and continued to grow at a significant rate by 2021.

Technavio also suggests an abundance of these air fresheners on various e-commerce platforms including Amazon Inc. and Flipkart are predicted to attract consumers and further lead to growth in sales. Therefore, this segment is predicted to drive market share growth in the region during the forecast period.

For more detailed segments analysis and geographical business distribution, historic (2017 to 2021), and forecast market size (2023 to 2027), request for the sample report.

Key Market Driver, Trend, and Challenge

• The growing online sales are significantly driving the air freshener market growth in India.
• Technavio also suggests the growing demand for customized fragrances will emerge as a primary market trend for growth in the air freshener market in India from 2022 to 2027.
• As an emerging market challenge, various health issues associated with air fresheners may impede the market growth as per Technavio's report.
• For exclusive market statistics and other relevant information on market dynamics, historic (2017 to 2021), and forecast market size (2023 to 2027), avail the Technavio's subscription.

Key Market Vendors

Technavio also includes detailed analysis of the market's competitive landscape and offers key information on the vendors, such as:

• CAR-FRESHNER Corp.
• S.T. Corp.
• Church and Dwight Co. Inc.
• Kobayashi Pharmaceutical Co. Ltd.
• Energizer Holdings Inc.
• Enviroscent Inc.
• Farcent Enterprise Co.Ltd.
• Dabur India Ltd.
• Godrej Consumer Products Ltd.
• Reckitt Benckiser Group PLC

What`s New?

• Special coverage on the Russia-Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession
• Global competitiveness and key competitor positions
• Market presence across multiple geographical footprints - Strong/Active/Niche/Trivial - buy the full market report.

Key Data Covered in this Air Freshener Market in India Report

• Projected CAGR of the market during 2023-2027
• Detailed statistical information on the major market drivers of the air freshener market in India during 2023-2027
• Market size analysis of the air freshener market in India and its association with the parent market
• Relevant predictions about upcoming market trends and detailed consumer behavior analysis
• Market share growth analysis across North America, APAC, Europe, South America, and the Middle East and Africa
• Detailed market's competitive landscape and key information about market vendors
• Comprehensive analysis of various market challenges

Related Reports

• The fragrance ingredients market is projected to increase at a CAGR of 4.8% during the forecast period – 2022 to 2027 by Technavio data analysts and research experts. This market research report also suggests the statistics about the market size that will grow by USD 3,839.31 million.
• The US perfume market is projected to increase at a CAGR of 9.12% during the forecast period – 2022 to 2027 by Technavio data analysts and research experts. This market research report also suggests the statistics about the market size that will grow by USD 3,029.11 million

Table of Contents:

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Country Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
• Exhibit 06: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 07: Parent market
• Exhibit 08: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 09: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 10: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 11: Chart on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 12: Data Table on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 13: Chart on India: Year-over-year growth 2022-2027 (%)
• Exhibit 14: Data Table on India: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Air freshener market in India 2017 - 2021 
• Exhibit 15: Historic Market Size – Data Table on Air freshener market in India 2017 - 2021 ($ million)

• 4.2 Types Segment Analysis 2017 - 2021 
• Exhibit 16: Historic Market Size – Types Segment 2017 - 2021 ($ million)

• 4.3 Application Segment Analysis 2017 - 2021 
• Exhibit 17: Historic Market Size – Application Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 18: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 21: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 22: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 23: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 24: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

• 6.1 Market segments
• Exhibit 25: Chart on Type - Market share 2022-2027 (%)
• Exhibit 26: Data Table on Type - Market share 2022-2027 (%)

• 6.2 Comparison by Type
• Exhibit 27: Chart on Comparison by Type
• Exhibit 28: Data Table on Comparison by Type

• 6.3 Spray - Market size and forecast 2022-2027
• Exhibit 29: Chart on Spray - Market size and forecast 2022-2027 ($ million)
• Exhibit 30: Data Table on Spray - Market size and forecast 2022-2027 ($ million)
• Exhibit 31: Chart on Spray - Year-over-year growth 2022-2027 (%)
• Exhibit 32: Data Table on Spray - Year-over-year growth 2022-2027 (%)

• 6.4 Liquid - Market size and forecast 2022-2027
• Exhibit 33: Chart on Liquid - Market size and forecast 2022-2027 ($ million)
• Exhibit 34: Data Table on Liquid - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Chart on Liquid - Year-over-year growth 2022-2027 (%)
• Exhibit 36: Data Table on Liquid - Year-over-year growth 2022-2027 (%)

• 6.5 Gel - Market size and forecast 2022-2027
• Exhibit 37: Chart on Gel - Market size and forecast 2022-2027 ($ million)
• Exhibit 38: Data Table on Gel - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Chart on Gel - Year-over-year growth 2022-2027 (%)
• Exhibit 40: Data Table on Gel - Year-over-year growth 2022-2027 (%)

• 6.6 Electric - Market size and forecast 2022-2027
• Exhibit 41: Chart on Electric - Market size and forecast 2022-2027 ($ million)
• Exhibit 42: Data Table on Electric - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Chart on Electric - Year-over-year growth 2022-2027 (%)
• Exhibit 44: Data Table on Electric - Year-over-year growth 2022-2027 (%)

• 6.7 Others - Market size and forecast 2022-2027
• Exhibit 45: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 46: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 47: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 48: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 6.8 Market opportunity by Type
• Exhibit 49: Market opportunity by Type ($ million)
• Exhibit 50: Data Table on Market opportunity by Type ($ million)

7 Market Segmentation by Application

• 7.1 Market segments
• Exhibit 51: Chart on Application - Market share 2022-2027 (%)
• Exhibit 52: Data Table on Application - Market share 2022-2027 (%)

• 7.2 Comparison by Application
• Exhibit 53: Chart on Comparison by Application
• Exhibit 54: Data Table on Comparison by Application

• 7.3 Automotive - Market size and forecast 2022-2027
• Exhibit 55: Chart on Automotive - Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Automotive - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Automotive - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Automotive - Year-over-year growth 2022-2027 (%)

• 7.4 Home - Market size and forecast 2022-2027
• Exhibit 59: Chart on Home - Market size and forecast 2022-2027 ($ million)
• Exhibit 60: Data Table on Home - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Chart on Home - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Home - Year-over-year growth 2022-2027 (%)

• 7.5 Bathroom - Market size and forecast 2022-2027
• Exhibit 63: Chart on Bathroom - Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Data Table on Bathroom - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Chart on Bathroom - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Bathroom - Year-over-year growth 2022-2027 (%)

• 7.6 Market opportunity by Application
• Exhibit 67: Market opportunity by Application ($ million)
• Exhibit 68: Data Table on Market opportunity by Application ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 69: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Drivers, Challenges, and Trends

• 9.1 Market drivers

• 9.2 Market challenges

• 9.3 Impact of drivers and challenges
• Exhibit 70: Impact of drivers and challenges in 2022 and 2027

• 9.4 Market trends

10 Vendor Landscape

• 10.1 Overview

• 10.2 Vendor landscape
• Exhibit 71: Overview on Criticality of inputs and Factors of differentiation

• 10.3 Landscape disruption
• Exhibit 72: Overview on factors of disruption

• 10.4 Industry risks
• Exhibit 73: Impact of key risks on business

11 Vendor Analysis

• 11.1 Vendors covered
• Exhibit 74: Vendors covered

• 11.2 Market positioning of vendors
• Exhibit 75: Matrix on vendor position and classification

• 11.3 ABC Compounding Co. Inc.
• Exhibit 76: ABC Compounding Co. Inc. - Overview
• Exhibit 77: ABC Compounding Co. Inc. - Product / Service
• Exhibit 78: ABC Compounding Co. Inc. - Key offerings

• 11.4 Air Delights Inc.
• Exhibit 79: Air Delights Inc. - Overview
• Exhibit 80: Air Delights Inc. - Product / Service
• Exhibit 81: Air Delights Inc. - Key offerings

• 11.5 Amway Corp.
• Exhibit 82: Amway Corp. - Overview
• Exhibit 83: Amway Corp. - Product / Service
• Exhibit 84: Amway Corp. - Key news
• Exhibit 85: Amway Corp. - Key offerings

• 11.6 Aromate Industries Co. Ltd.
• Exhibit 86: Aromate Industries Co. Ltd. - Overview
• Exhibit 87: Aromate Industries Co. Ltd. - Product / Service
• Exhibit 88: Aromate Industries Co. Ltd. - Key offerings

• 11.7 Beaumont Products Inc.
• Exhibit 89: Beaumont Products Inc. - Overview
• Exhibit 90: Beaumont Products Inc. - Product / Service
• Exhibit 91: Beaumont Products Inc. - Key offerings

• 11.8 CAR-FRESHNER Corp.
• Exhibit 92: CAR-FRESHNER Corp. - Overview
• Exhibit 93: CAR-FRESHNER Corp. - Product / Service
• Exhibit 94: CAR-FRESHNER Corp. - Key offerings

• 11.9 Church and Dwight Co. Inc.
• Exhibit 95: Church and Dwight Co. Inc. - Overview
• Exhibit 96: Church and Dwight Co. Inc. - Business segments
• Exhibit 97: Church and Dwight Co. Inc. - Key offerings
• Exhibit 98: Church and Dwight Co. Inc. - Segment focus

• 11.10 Farcent Enterprise Co.Ltd.
• Exhibit 99: Farcent Enterprise Co.Ltd. - Overview
• Exhibit 100: Farcent Enterprise Co.Ltd. - Product / Service
• Exhibit 101: Farcent Enterprise Co.Ltd. - Key offerings

• 11.11 Godrej Consumer Products Ltd.
• Exhibit 102: Godrej Consumer Products Ltd. - Overview
• Exhibit 103: Godrej Consumer Products Ltd. - Business segments
• Exhibit 104: Godrej Consumer Products Ltd. - Key news
• Exhibit 105: Godrej Consumer Products Ltd. - Key offerings
• Exhibit 106: Godrej Consumer Products Ltd. - Segment focus

• 11.12 Henkel AG and Co. KGaA
• Exhibit 107: Henkel AG and Co. KGaA - Overview
• Exhibit 108: Henkel AG and Co. KGaA - Business segments
• Exhibit 109: Henkel AG and Co. KGaA - Key news
• Exhibit 110: Henkel AG and Co. KGaA - Key offerings
• Exhibit 111: Henkel AG and Co. KGaA - Segment focus

• 11.13 Kobayashi Pharmaceutical Co. Ltd.
• Exhibit 112: Kobayashi Pharmaceutical Co. Ltd. - Overview
• Exhibit 113: Kobayashi Pharmaceutical Co. Ltd. - Business segments
• Exhibit 114: Kobayashi Pharmaceutical Co. Ltd. - Key offerings
• Exhibit 115: Kobayashi Pharmaceutical Co. Ltd. - Segment focus

• 11.14 Newell Brands Inc.
• Exhibit 116: Newell Brands Inc. - Overview
• Exhibit 117: Newell Brands Inc. - Business segments
• Exhibit 118: Newell Brands Inc. - Key news
• Exhibit 119: Newell Brands Inc. - Key offerings
• Exhibit 120: Newell Brands Inc. - Segment focus

• 11.15 Reckitt Benckiser Group PLC
• Exhibit 121: Reckitt Benckiser Group PLC - Overview
• Exhibit 122: Reckitt Benckiser Group PLC - Business segments
• Exhibit 123: Reckitt Benckiser Group PLC - Key offerings
• Exhibit 124: Reckitt Benckiser Group PLC - Segment focus

• 11.16 S.C. Johnson and Son Inc.
• Exhibit 125: S.C. Johnson and Son Inc. - Overview
• Exhibit 126: S.C. Johnson and Son Inc. - Product / Service
• Exhibit 127: S.C. Johnson and Son Inc. - Key offerings

• 11.17 The Procter and Gamble Co.
• Exhibit 128: The Procter and Gamble Co. - Overview
• Exhibit 129: The Procter and Gamble Co. - Business segments
• Exhibit 130: The Procter and Gamble Co. - Key news
• Exhibit 131: The Procter and Gamble Co. - Key offerings
• Exhibit 132: The Procter and Gamble Co. - Segment focus

12 Appendix

• 12.1 Scope of the report

• 12.2 Inclusions and exclusions checklist
• Exhibit 133: Inclusions checklist
• Exhibit 134: Exclusions checklist

• 12.3 Currency conversion rates for US$
• Exhibit 135: Currency conversion rates for US$

• 12.4 Research methodology
• Exhibit 136: Research methodology
• Exhibit 137: Validation techniques employed for market sizing
• Exhibit 138: Information sources

• 12.5 List of abbreviations
• Exhibit 139: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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