Alaska Airlines and Hawai'i Schools Partner in 'Paint the Plane' Contest

HONOLULU, Sept. 24, 2012 /PRNewswire/ -- Alaska Airlines is inviting school-aged children in Hawai'i to create artwork honoring the unique culture of the Aloha State that will adorn a Boeing 737-800 in a "Paint the Plane" contest. In partnership with the Hawai'i State Department of Education (DOE) and the Hawai'i Association of Independent Schools (HAIS), contest forms will be distributed to more than 400 schools and 218,000 students throughout the Islands.

Students in kindergarten through 12th grade from public, private and home schools across the state have until Nov. 30 to submit designs that best capture the "Spirit of the Islands." A final selection panel comprised of 10 judges representing Hawai'i's government, community, arts, education and tourism leaders will select three top designs. Residents of the state of Hawai'i will then vote on the top three designs and provide Alaska Airlines with their recommendation in an online public vote slated for December 2012. The plane is scheduled to be revealed at a public event in Hawai'i during the spring of 2013.

"What better way to celebrate five years of flying to the Aloha State than to share Hawai'i's culture and spirit in a flying mural inspired by our future—our keiki, or children," said Joe Sprague, Alaska Airlines' vice president of marketing. "Whether you doodle, draw stick figures or use a computer for graphic design, we urge all school-aged children in Hawai'i to enter for a chance to share your creativity across our extensive network in the United States, Mexico and Canada."

The student with the winning submission will get his or her design painted on an Alaska Airlines aircraft, a trip for four to any Alaska Airlines destination and a $5,000 scholarship. Second- and third-place winners will receive a trip for four to any Alaska Airlines destination, and 12 honorable mentions will be awarded a $1,000 scholarship, except for the grade of the grand prize winner.

Hawai'i Gov. Neil Abercrombie attended a kick-off event today with 330 students at Prince Jonah Kuhio Elementary School in Honolulu, along with representatives from Alaska Airlines, the DOE and HAIS.

"This is an exciting opportunity for our students to not only showcase their art, but also instill continued pride for their school,"” Abercrombie said. "This is one example of how the sky is the limit when it comes to applying imagination and art."”

"The 'Spirit of the Islands' contest is an opportunity for students to unleash their creativity and innovation," said Kathryn Matayoshi, superintendent of the Hawai'i State Department of Education. "In a global economy driven by ideas and experimenting beyond boundaries, the arts make invaluable and unique contributions to learning and preparing our graduates for college and careers."

"Spirit of the Islands" contest schedule:

• Sept. 24 – Contest begins for Hawai'i students
• Nov. 30 – Entry forms must be postmarked and mailed to a designated Alaska Airlines P.O. box in Honolulu
• Dec.11-18 – Hawai'i residents vote online for their favorite design
• January 2013 – Results of online voting revealed and winner announced
• Spring 2013 – Painted plane is unveiled

Complete contest details are available at www.alaskaair.com/hawaii, including contest rules, instructions and entry forms required to participate. Entry forms will also be available at the Alaska Airlines booth during several community events throughout the Islands, including the Maui Fair, Hawai'i's Children and Youth Day, Hawai'i Fishing and Seafood Festival, and the Kona Coffee Cultural Festival.

The "Spirit of the Islands" contest is the third time Alaska Airlines has turned to the public to paint a plane. The Spirit of Alaska Statehood aircraft paint scheme was created by a 16-year-old Sitka student in a similar statewide contest celebrating Alaska's 50-year anniversary. Last year, two soccer fans designed the MLS Portland "Timbers Jet" to celebrate the airline's jersey sponsorship of the Portland, Ore., soccer team.

Alaska Airlines is hosting the contest in celebration of five years of serving Hawai'i, which today includes daily nonstop flights from seven West Coast cities and Anchorage, Alaska, to four major islands. On average, Alaska Airlines offers more departures in more nonstop markets between Hawai'i and the West Coast than any other carrier (22 daily roundtrips, or 308 weekly flights, in 21 nonstop markets).

Note to media: Photos from today's kick-off event at Prince Jonah Kuhio Elementary School are posted on Alaska Airlines' online image gallery at www.alaskaair.com/newsroom.

Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK), together with its partner regional airlines, serves 95 cities through an expansive network in Alaska, the Lower 48, Hawai'i, Canada and Mexico. Alaska Airlines has ranked "Highest in Customer Satisfaction Among Traditional Network Carriers" in the J.D. Power and Associates North America Airline Satisfaction Study^SM for five consecutive years from 2008 to 2012. For reservations, visit www.alaskaair.com. For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at www.alaskaair.com/newsroom.

SOURCE Alaska Airlines