Alcohoot Rebrands To Vertisense, Reflecting A Broader Corporate Strategy For Their Diversified Product Portfolio

Techstars-backed sensor technology company continues to innovate with added offerings, new website, and enhanced image

Jul 27, 2015, 08:30 ET from Vertisense

NEW YORK, July 27, 2015 /PRNewswire/ -- Alcohoot Inc., a Techstars company, announced today the change of its corporate name to Vertisense Inc., to better reflect a vision of developing products focused on non-invasive mobile human condition monitoring systems for a variety of consumer and commercial applications.  Christopher Ayala, CEO of Vertisense, announced, "This new corporate name highlights our focus on the continued product development of mobile health technology with innovative hardware and software offerings."

Rebranding the reputable Alcohoot name to Vertisense embodies the key elements of the company's greater corporate mission. The prefix "verti" reflects a corporate mission of entering multiple vertical markets with cutting edge mobile health technologies. The suffix "sense" reflects a focus on innovative and revolutionary sensor technologies for noninvasive measurement of human conditions to track and monitor data.

"The formal launch of our new corporate name, Vertisense, is a pivotal moment for our company and one that we are thrilled to announce. We are building a core business around the development of sensor and software solutions way beyond the measurement of blood alcohol content," says Christopher Ayala, CEO of Alcohoot. "While we remain focused on commercializing our current Alcohoot and Intrepid Connect blood alcohol measurement products, we continue to look for opportunities to develop sensor products that fulfill growing needs for health monitoring today. Our innovative technologies will continue to disrupt the growing market of health and wellness offerings."

In 2013, Vertisense launched its product line called, Alcohoot, an FDA registered medical device and the only smartphone personal breathalyzer to receive the prestigious 2014 Red Dot Award for Product Design. Alcohoot promotes safety and responsibility through a discreet, personal, and highly designed mobile accessory. In 2015, Vertisense released Intrepid Connect, an innovative multi-product platform for the B2B market. Both product offerings are internationally known as the most advanced smartphone breathalyzer equipped with police grade fuel cell technology further proving its commitment to helping people make safe, smart and responsible decisions when it comes to drinking and driving.

About Vertisense: 
Vertisense is a Techstars company based in New York City developing innovative hardware and software solutions to enable human condition monitoring to accurately test and track a person's condition and collect data through non-invasive technologies. Its premier product, Alcohoot, is the most advanced smartphone breathalyzer using a police grade, FDA-registered fuel cell sensor that accurately measures a user's blood alcohol content through iOS and Android apps. Vertisense launched its Intrepid Connect platform in early June with a focus on offering businesses and law enforcement a unique way to remotely monitor blood alcohol content through an integrated mobile device, app and connected backend web portal to increase efficiencies and reduce operational risk.

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SOURCE Vertisense



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