Alcon Launches a New Mobile Website to Educate Parents About Commonly Prescribed Eye and Ear Treatments

FORT WORTH, Texas, March 21, 2013 /PRNewswire/ -- Alcon launches DROPS101^™ Web Tools today, a one-stop resource to help parents balance their on-the-go lifestyle with the responsibility of caring for a sick child. Parents can use DROPS101^™ for instant prescription savings information and Alcon product information while online—or while in line at the pharmacy via their mobile devices.

With a user-friendly platform, DROPS101^™ Web Tools provide parents with digital access to information on how to manage the effective treatment of two extremely common child ailments—swimmers ear (acute otitis externa) and middle ear infection with tubes (acute otitis media in pediatric patients with tympanostomy tubes), and bacterial eye infections (commonly called "pink eye").

DROPS101^™ Web Tools offer parents a practical method for accessing valuable eye and ear health information and also feature patient-managed customization tools, including:

• On-the-spot prescription savings information eligible parents can take to the pharmacy counter with the flash of a smartphone or tablet
• Dosing instructions and games to help occupy and reward children during or after drop administration
• Options for parents to share tools with other parents through social networks including Facebook, Twitter, Google+ and Pinterest

"We heard from parents that they needed a one-click resource for prescribed eye and ear treatments. When we developed DROPS101^™, our goal was to improve communication between health care professionals and patients," said Amy Patyk, Multi-Channel Marketing Manager, Alcon U.S. "This resource not only educates on what treatment options are available from Alcon and how to use them, it also helps parents through the ease of convenient mobile wireless technology that fits in with today's busy lifestyles. By offering mobile access to educational tools, parents are able to learn more about medication options and treatment support for their child. DROPS101^™ helps fit today's busy lifestyles by providing these tools through the convenience of wireless technology."

DROPS101^™ Web Tools are available in the U.S. only. For more information on the DROPS101^™ Web Tools, please visit drops101.com.

About Alcon
Alcon, the global leader in eye care, provides innovative products that enhance quality of life by helping people worldwide see better. The three Alcon businesses - Surgical, Pharmaceutical and Vision Care - offer the widest spectrum of eye care products in the world. Alcon is the second largest division of the Novartis Group with pro-forma sales of USD 10.2 billion in 2012. Headquartered in Fort Worth, Texas, USA, Alcon has more than 24,000 employees worldwide, operations in 75 countries and products available in 180 markets. For more information, visit www.alcon.com.

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SOURCE Alcon