Alcopop-Free Zone™ Marin Advances as San Rafael City Council to Vote on Resolution of Support Youth Rally to Ask Albert Park 7-Eleven to Stop Selling Alcopops

Sep 03, 2012, 12:53 ET from Alcohol Justice

SAN RAFAEL, Calif., Sept. 3, 2012 /PRNewswire-USNewswire/ -- Youth, adults, and community organizations from across Marin County who have banded together to create an Alcopop-Free Zone Marin will hold a rally and news conference in front of the Albert Park area 7-Eleven in San Rafael. They will ask the convenience store to voluntarily stop selling youth-attractive flavored malt beverages known as alcopops. The group will then march to San Rafael City Hall to testify before the City Council votes on a Resolution in support of Alcopop-Free Zone Marin.

(Logo: )


Rally, News Conference, March, and City Council Meeting


Tuesday, September 4, 2012, 5:30 p.m.


703 B Street, San Rafael, CA 94901


Supporters Include:    

  • Alcohol Justice

  • Albert Park Neighborhood Alliance

  • Andy's Local Markets

  • Being Adept

  • Families for Safer Schools

  • Marin County Advisory Board on Alcohol & Other Drug Problems

  • Marin County Dept. of Health & Human Services Prevention Hub

  • Marin County Pharmacists Association

  • Novato Blue Ribbon Coalition for Youth

  • Novato Police Department

  • Pharmacist Planning Service, Inc.

  • Santa Margarita Neighborhood Association

  • San Rafael Community Coalition

  • Sober Living in Mill Valley

  • Twin Cities Coalition for Healthy Youth

  • United Market

  • YMCA – Marin County Youth Court

  • Youth Leadership Institute

  • Youth for Justice


Youth-attractive alcopops, or flavored malt beverages (FMBs):      

  • Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda

  • Are packaged in brightly-colored cans, similar to energy drinks

  • Are priced low enough to effectively target underage drinkers, especially young women

  • Can be shelved wherever beer is available - including convenience stores, gas stations, and mini-marts

  • In supersized 24 oz. single-serving containers with 12 percent alcohol are the equivalent of 4-5 beers and cannot be consumed responsibly by any age drinker

  • Encourage underage consumption which leads to serious alcohol-related harm

Media Availability:   

For interviews with Alcohol Justice staff and Youth for Justice members, please contact Michael Scippa – (415) 548-0492

More Information:


Michael Scippa 415-548-0492

Jorge Castillo 213 840-3336

SOURCE Alcohol Justice