Alcopop-Free Zone™ Marin Mobilization, March, Rally Against Canal 7-Eleven

May 18, 2012, 11:16 ET from Alcohol Justice

SAN RAFAEL, Calif., May 18, 2012 /PRNewswire-USNewswire/ -- Alcohol Justice, the U.S.-based industry watchdog, and Youth for Justice (a San Rafael Canal area youth group) invite you to a mobilization against alcopop sales in the Canal – and all of Marin County.

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What: Demonstration in support of Alcopop-Free Zone Marin.

When: Friday, May 18, 2012, 6-7 p.m. (PDT)

Alcohol Justice, 24 Belvedere St. San Rafael, CA  94901, then march to 7-Eleven, 80 Medway, St., San Rafael 94901
Streaming live @


  • John Whitaker, former child actor, alcohol and drug counselor, Tarzana Treatment Centers
  • Alcohol Justice
  • Being Adept
  • Families for Safer Schools
  • Marin County Advisory Board on Alcohol and Other Drug Problems
  • Marin County Dept. of Health & Human Services Prevention Hub
  • Marin County Pharmacists Association
  • Novato Blue Ribbon Coalition for Youth
  • Pharmacist Planning Service, Inc.
  • Santa Margarita Neighborhood Association
  • Twin Cities Coalition for Healthy Youth
  • YMCA – Marin County Youth Court
  • Youth Leadership Institute
  • Youth for Justice

To encourage Marin 7-Eleven stores franchise owner to sign the community agreement supporting the Alcopop-Free Zone Marin campaign and stop selling alcopops which encourage underage consumption leading to serious alcohol-related harms


  • Alcopops are cheap, sweet, bubbly, bright, supersized flavored malt beverages that are the most likely drug or alcohol of first choice for youth
  • The marketing, packaging, flavoring, and pricing of alcopops is false advertising, meant to trick youth into thinking the products are safe and just cheaper forms of energy drinks
  • The Marin County Board of Supervisors recently passed and signed Resolution 2012-41 encouraging Marin alcohol retailers to voluntarily remove youth-attractive alcopops from their shelves
  • 7- Eleven uses alcopops as loss leaders, but it's resulting in the community's loss of future leaders

Media Availability: 
For more info, interviews with Alcohol Justice staff, or Youth for Justice members, please contact Michael Scippa – (415) 548-0492

To learn more, go to

Michael Scippa 415-548-0492
Jorge Castillo 213-840-3336

SOURCE Alcohol Justice