PROVIDENCE, R.I., Dec. 4, 2017 /PRNewswire/ -- ALEX AND ANI, the beloved lifestyle brand that creates meaningful, eco-conscious jewelry, today announces its latest CHARITY BY DESIGN collection to benefit the Epidermolysis Bullosa Medical Research Foundation (EBMRF) designed by celebrity supporters Kaley Cuoco, Mandy Moore, and Elizabeth Olsen.
Passionate for a cure to end EB, a rare and debilitating genetic skin disorder, EBMRF supporters Cuoco, Moore, and Olsen brought their individual creativity to the 3-piece collection by designing unique color waves and inspiring hashtag text to their own bracelet, each accented by a butterfly to commemorate the EBMRF mission.
From December 4, 2017 - March 31, 2018, 100% of the proceeds from each bracelet sold will benefit EBMRF to raise awareness and fund cutting-edge research in pursuit of a cure for EB.
The ALEX AND ANI EBMRF Collection
EBMRF Kindred Cord #celEBrateME by Kaley Cuoco
- Black Rope, Yellow Gold Finish ($38.00)
EBMRF Kindred Cord #celEBrateLIFE by Elizabeth Olsen
- Black Rope, Rose Gold Finish ($38.00)
EBMRF Kindred Cord #celEBrateLOVE by Mandy Moore
- Red Rope, Sterling Finish ($38.00)
CHARITY BY DESIGN was created in 2011 to spread the ALEX AND ANI ideal of sharing positive energy worldwide. This collection ignites passion for the wellbeing of our planet, our communities, and our individual paths. To date, ALEX AND ANI CHARITY BY DESIGN has donated more than $48.3 million to its 50 non-profit partners. The ALEX AND ANI EBMRF collection is a part of the #Bracelets initiative, the latest philanthropy model that allows for community-based non-profit support through limited edition collections whose entire proceeds (100%) are donated to the cause.
The ALEX AND ANI EBMRF collection will be available online as of 12/4/17 at www.alexandani.com.
Share your journey on Instagram @alexandani #ALEXANDANI #celEBrateME #celEBrateLOVE #celEBrateLIFE
About ALEX AND ANI
The ALEX AND ANI brand creates meaningful, eco-conscious jewelry and accessories to positively empower and connect humanity. Carolyn Rafaelian, Founder, CEO and Chief Creative Officer designs each piece. Carolyn believes that every individual has their own positive energy to share with the world. By incorporating powerful symbolism and personal meaning into each product, ALEX AND ANI provides a vehicle for consumers to express their individuality. ALEX AND ANI is committed to giving back to the world that we live in. The company is passionate about the wellbeing of our planet, our communities, and our individual paths. ALEX AND ANI uses recycled materials with eco-conscious processes and through their CHARITY BY DESIGN division, ALEX AND ANI positively impacts our planet and our communities. CHARITY BY DESIGN has strengthened non-profit organizations through innovative partnerships and collaborative experiences resulting in donations of over $48.3 million. An Inc. 500 Company, ALEX AND ANI has retail stores in addition to retail partners worldwide. The company's World Headquarters is located in the greater Providence, Rhode Island area. Please visit www.alexandani.com for more information.
About THE EBMRF
Epidermolysis Bullosa (EB) is a disabling and life threatening genetic skin disorder, characterized by blisters and skin tearing from the slightest trauma and scarring of the skin, eyes and internal organs. The Epidermolysis Bullosa Medical Research Foundation (EBMRF) is an all-volunteer, nonprofit Foundation dedicated to raising awareness and finding a cure for EB by funding groundbreaking and innovative research. The EBMRF is unique in that no salaries are paid and all overhead costs are kept to a minimum, allowing more of the contributions to go directly to the research programs. www.ebmrf.org
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