Alex Brands® Combines Jewelry Making and Storytelling with Lil Lockitz™

FAIRFIELD, N.J., Aug. 15, 2016 /PRNewswire/ -- Today Alex Brands® announces the launch of Lil Lockitz™, a line of custom lockets that allow children to express their individual style, unique interests and cherished memories by personalizing them every step of the way.

"We are extremely proud to introduce Lil Lockitz and believe the line depicts incredible innovation in the children's DIY space," said Neil Friedman, CEO of Alex Brands. "Lil Lockitz offers an exceptionally creative experience beyond traditional DIY products, as children are in control to design lockets that portray their personal interests, style, aspirations and dreams."

Children become the ultimate creators as they capture magical moments in each locket they design. Simply fill it with a colorful background, adorable themed charms and sparkly gems. Then lock it up and wear it as a necklace, bracelet or keychain! The initial Lil Lockitz collection features eight products, including:

• Memory Studio – Capture magical moments in every locket. Memory Studio provides lots of storage for all the locket supplies, and displays up to 4 lockets. With the turn of the knob, the lights and music infuse the locket with a personal story that can be worn as a necklace, bracelet or keychain. Makes 10 lockets. MSRP $29.99
• Best Friend Party Pack – This ultimate locket set includes everything children need to make and share lockets with their besties. Creating lockets is easier than ever with a storage tray that comes stocked with supplies, tweezers and a photo puncher. Makes 18 lockets for necklaces, bracelets and keychains. MSRP $39.99
• Selfie Set – Children can take personalization to the next level with lockets featuring a selfie or photo with friends. Simply cut a photo to the perfect size with the easy photo puncher, and add charms making an extra special memory for them to wear. Makes two locket necklaces. MSRP $14.99
• Pets Set – Children can create an adorable locket all about their precious pal that can be worn as a necklace, bracelet or keychain! Makes six lockets. MSRP $14.99
• Sweets Set – The perfect set for children with a sweet tooth. They can choose their favorite sweet treat charms, store them away in a locket with other yummy elements and wear it as a necklace, bracelet or keychain. Makes six lockets. MSRP $14.99
• Vacay, Rock Star or Juice Bar Set – With these separate sets, children can create three keepsake lockets, themed as their favorite vacation, rock n' roll , or adorable fruit charms. MSRP $7.99 each

Popular YouTube channel, DCTC Toy Channel, was provided with an exclusive "sneak peek" of the Lil Lockitz Memory Studio and created an unboxing video. To watch the full reveal and learn more about Lil Lockitz, visit YouTube. And, click here to watch the Lil Lockitz Memory Studio TV commercial.

The new Lil Lockitz products are available now at Toys"R"Us stores nationwide and online at Toysrus.com, Amazon and other select retailers.

ABOUT ALEX BRANDS
The ALEX BRANDS® family of brands is comprised of some of the most iconic, recognizable and award winning toys in the industry today. With a commitment to helping children become more active and develop their imagination and creativity, ALEX BRANDS offers toys for children of all ages. Brands include ALEX Toys®, POOF®, Slinky®, Ideal®, Backyard Safari®, Buzz Bee Toys®, Kaloo®, Janod®, ZOOB®, Scientific Explorer® and Shrinky Dinks®. For more information, visit www.alexbrands.com, www.facebook.com/alextoys or www.twitter.com/alextoys.

Photo - http://photos.prnewswire.com/prnh/20160810/397136
Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/ALX-BRANDS-LIL-LOCKTIZ.mp4

SOURCE Alex Brands

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http://www.alexbrands.com