Alex Lopez Negrete Honored As HispanicAd.com 2012 Agency Executive Of The Year

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• Latin America - español

MIAMI, May 9, 2012 /PRNewswire/ -- Alex Lopez Negrete, president, CEO and CCO of Houston-based Lopez Negrete Communications, was honored by his peers in receiving the 2012 HispanicAd.com Agency Executive of the Year award at the Association of Hispanic Advertising Agencies' Annual Conference on May 2, 2012 at the Intercontinental Miami Hotel in Miami, Florida. Lopez Negrete is the first repeat winner of the award since it was first given, in 1999.

"This recognition by my peers, a second time, is extraordinarily special to me, to say the least. These 'peers' also happen to be friends and colleagues. Side by side, we have built this multibillion-dollar industry. This is possibly one of the most important times in our history, when skill, market intelligence, differentiation and specialization will be essential to the defense and future growth of our industry, and thus, our businesses. As such, receiving this honor at this moment in our collective history is of particular significance to me," said Lopez Negrete. "It is also important to note that this award also belongs to my partner, CFO and COO Cathy Lopez Negrete, and to the members of the LNC familia, past and present, who have given me the opportunity to be involved in the betterment and development of our industry through the important work of AHAA."  

The prestigious Agency Executive of the Year award, sponsored by HispanicAd.com, is presented to a Hispanic advertising agency executive for his or her contributions and leadership that have helped advance the growth of the U.S. Hispanic market.  Winners are determined by an online voting process set forth by HispanicAd.com. Lopez Negrete first won the Agency Executive of the Year honor in 2008.

2012 has been a successful year for Lopez Negrete Communications. In March, the agency was twice honored at the Ogilvy Awards presented by the American Research Foundation; first, by winning its third gold in four years in the Multicultural category, and second, by winning the Research Achievement Award, considered in the industry the highest research honor an agency can earn in the research and strategy fields.  

About Lopez Negrete Communications, Inc.

Lopez Negrete Communications, Inc. is the nation's largest independent, Hispanic owned and operated, full-service agency specializing in Hispanic marketing. Headquartered in Houston, Texas, with a second office in Los Angeles, California, the company's billings are $175 million. Since 1985, Lopez Negrete has offered a full range of advertising, marketing and public relations services to industry leaders, including Wal-Mart Stores, Inc., Bank of America, Verizon Communications Inc., Georgia-Pacific (Quilted Northern), Kraft Foods (Kraft Singles, Maxwell House), MillerCoors (Miller Lite), NBC Universal Motion Pictures Group, Dr Pepper Snapple Group, SONIC Drive-Ins, and others. With over 200 employees, Lopez Negrete Communications, Inc. is a proven leader in providing fully integrated national Hispanic marketing and communications services. For more information, go to www.lopeznegrete.com.

SOURCE Lopez Negrete Communications