Alexandra Gucci Zarini's AGCF and Her Majesty Queen Silvia of Sweden's World Childhood Foundation USA Partner to Advance the Protection of Children

BEVERLY HILLS, Calif. and NEW YORK, Sept. 21, 2026 /PRNewswire/ -- World Childhood Foundation USA (Childhood USA), founded by Her Majesty Queen Silvia of Sweden and dedicated to advancing a world where every child can grow up free from sexual abuse and exploitation, and AGCF, the purpose-driven luxury house founded by Alexandra Gucci Zarini, today announced a strategic partnership with a shared commitment to protect children and create a safer future for those most at risk.

"At Childhood, we believe real change begins with individuals who care deeply enough to act — people who refuse to let important issues be ignored, who bring others with them and who believe things can be different," said Her Royal Highness Princess Madeleine of Sweden, Honorary Deputy Chair of World Childhood Foundation. "Alexandra's resolute commitment to protecting children makes her one of those champions. Childhood USA is proud of this partnership and the opportunity it creates to drive positive change. By combining our efforts, we can help turn ambition into action, raise awareness, strengthen prevention and contribute to a world where children are better protected from sexual abuse and exploitation." 

"Protecting children is AGCF's mission. As a survivor of childhood sexual abuse, this work is deeply personal to me. It is a profound honor to partner with the World Childhood Foundation, whose work has brought protection and healing to children around the world. Together we will amplify awareness, strengthen prevention, and help build a world where every child can grow up safe, cherished, and free," said Alexandra Gucci Zarini, Founder of AGCF.

Launching "The Color of Hope Collection"
Today, AGCF launches The Color of Hope Collection: the House's signature green, henceforth known as The Color of Hope, dedicated to World Childhood Foundation USA and the children it serves. The line will be available on the AGCF website and in stores.

"The Color of Hope Collection extends across our handbags, scarves, and accessories, each piece finished in the color that now carries our promise to children. And like every AGCF creation, each carries the Unità, our signature hardware and symbol of unity for children. It reflects the belief at the heart of our House: Giving is the highest luxury," said Gucci Zarini.

Twenty percent of proceeds from every AGCF product created in the signature Color of Hope green will directly support Childhood USA.

The partnership builds on Gucci Zarini's longstanding commitment to child protection. In 2025, she was named Child Protection Advocate of the Year at the World Childhood Foundation USA's Annual Gala.

"This partnership with AGCF represents the power of bringing together purpose, influence, and resources in service of children," said Mary L. Pulido, Ph.D., Executive Director of World Childhood Foundation USA.  "We are deeply grateful to Alexandra Gucci Zarini for her extraordinary commitment and look forward to advancing trauma-informed solutions that strengthen prevention, support children and survivors with compassion and dignity, and help ensure that every child has the opportunity to grow up safe, supported, and free to thrive."

"This partnership reflects Alexandra's vision that a luxury piece can be more than a reflection of style or status. It can be an expression of values and a message of hope, and for AGCF, that message has the wellbeing of children at its heart," said Josef Zarini, CEO of AGCF.

About World Childhood Foundation USA
Founded by Her Majesty Queen Silvia of Sweden in 1999, World Childhood Foundation USA is dedicated to inspiring, promoting, and developing solutions to end the sexual abuse and exploitation of children. Childhood USA supports programs serving children affected by sexual abuse and exploitation and funds research to identify legislative gaps and strengthen prevention and response to both in-person and online abuse and exploitation. World Childhood Foundation USA

About AGCF
AGCF is a U.S.-based Public Benefit Corporation and luxury accessories house founded by Alexandra Gucci Zarini. Guided by her belief that 'Giving is the highest Luxury,' AGCF blends heritage-inspired design with ethical artisanal craftsmanship and donates 20% of its profits, and more on select editions, to causes that protect and empower children. Alexandra's own childhood story shaped a House devoted to meaningful social change, honoring the entrepreneurial legacy of her grandfather, Aldo Gucci.AGCF.com

Images: Product images, Princess Madeleine & Alexandra at 2025 Childhood USA Gala

SOURCE AGCF Inc