Alexandra Gucci Zarini's AGCF and The St. Regis Longboat Key Resort Announce Second AGCF Boutique, Bringing the Gucci Family Legacy Back to St. Regis After More Than Six Decades

Purpose-driven luxury house AGCF will open its second boutique inside The St. Regis Longboat Key Resort in fall 2026, marking its first East Coast location and continuing Alexandra Gucci Zarini's family legacy with St. Regis

LONGBOAT KEY, Fla., Oct. 1, 2026 /PRNewswire/ -- AGCF, the purpose-driven luxury accessories house founded by Alexandra Gucci Zarini, and The St. Regis Longboat Key Resort today announced the opening of AGCF's second boutique, opening inside the resort's lobby in today. The opening marks AGCF's first East Coast location, following the house's flagship at 479 N. Rodeo Drive in Beverly Hills, and brings the Gucci family's historic connection to St. Regis to Florida's Gulf Coast for the first time.

The opening carries a rare historical symmetry. In 1960, Aldo Gucci, the visionary who transformed his father's Florentine workshop into a global luxury house, opened a store for the family business at The St. Regis New York, with a boutique inside the hotel on the 55th Street side and the family's Fifth Avenue store adjacent to it. Aldo Gucci was equally a pioneer of Rodeo Drive, where he helped establish the street as the West Coast capital of luxury. AGCF's first boutique, at 479 N. Rodeo Drive, was conceived as an homage to him, and the house continues to honor his legacy through each of its retail locations. More than 65 years after he brought the family name to St. Regis, his granddaughter now brings her own house back, this time on Florida's Gulf Coast, pairing the heritage of the St. Regis name with a new generation of luxury hospitality.

"My grandfather understood that the world's great hotels are where luxury lives," said Alexandra Gucci Zarini, Founder of AGCF. "For me, returning to St. Regis is not nostalgia. It is a continuation, with a new purpose at its heart: the protection of children."

AGCF is a Delaware Public Benefit Corporation built on a singular idea, expressed in the house's guiding principle: "Giving is the highest luxury." Most AGCF pieces carry the house's signature Unità hardware, meaning "in unity for children." A portion of proceeds from the house's collections directly supports AGCF's charity partners dedicated to the protection and well-being of children.

"AGCF was built on Alexandra's vision that a luxury piece of the highest quality can be more than a sign of wealth or style. It can be a statement of character and a promise that, when we come together, we can inspire change," said Josef Zarini, Chief Executive Officer of AGCF. "The St. Regis Longboat Key Resort, the most luxurious beachfront resort in America, is the ideal home for our second boutique. It shares our belief that luxury, at its best, is defined by meaning, service, and legacy. We are honored to write this next chapter where the story began, under the St. Regis name."

"We are delighted to welcome AGCF to The St. Regis Longboat Key Resort, offering our guests an exclusive boutique experience," said Winfred van Workum, General Manager. "We are proud to welcome Alexandra Gucci Zarini and AGCF to our resort and to celebrate the enduring relationship between the Gucci family and St. Regis. This curated space invites guests to discover beautifully crafted pieces that reflect both artistry and purpose."

Set within the lobby of The St. Regis Longboat Key Resort, the boutique will present AGCF's full universe of handbags and small leather goods crafted in family-owned workshops, as well as silk scarves, jewelry, and eyewear, in an intimate salon setting. Guests will experience the house's four pillars: craftsmanship, timeless design, genuine purpose, and personal service, delivered in the tradition of St. Regis hospitality.

The opening coincides with AGCF's newly announced partnership with the World Childhood Foundation, founded by Her Majesty Queen Silvia of Sweden, through the house's Color of Hope collection. Twenty percent of proceeds from all products in AGCF's signature green will support Childhood USA, the World Childhood Foundation's American chapter.

The AGCF Boutique at The St. Regis Longboat Key Resort opened today, Thursday October 1, 2026.

About AGCF

A Delaware Public Benefit Corporation, AGCF was founded by Alexandra Gucci Zarini to inspire change through luxury artisan designs that embody hope, compassion, and unity. Alexandra's own childhood story and her deep commitment to protecting children have shaped a house that transcends exquisite fashion to champion meaningful social change while honoring the entrepreneurial legacy of her grandfather, Aldo Gucci. Guided by the principle "Giving is the highest luxury," the house creates handbags and leather goods crafted in family-owned workshops, as well as silk scarves, jewelry, and eyewear, with many pieces featuring Unità, the house's signature hardware, meaning "in unity for children." AGCF operates its flagship boutique at 479 N. Rodeo Drive in Beverly Hills and online at AGCF.com. AGCF's giving partnerships include Fostering the Future and the World Childhood Foundation. www.AGCF.com.

About The St. Regis Longboat Key Resort

Nestled on Sarasota's barrier island, The St. Regis Longboat Key Resort spans 18 acres of pristine beachfront, with exclusive access to 800 feet of private white sand. At its heart lies "The Pools," a lush courtyard surrounded by soaring palms and featuring a family-friendly Resort Pool, jacuzzi, and Winding River. Personal cabanas and luxury loungers ensure privacy, while the dedicated Pool Butler, an exclusive brand first, caters to every need, both in and out of the water. Guests can explore marine life at the Under the Sea Lagoon, a 500,000-gallon habitat with stingrays, reef fish, and Aldabra tortoises, guided by resident marine biologists. Children can join the Reef Rangers Club for immersive, educational adventures through the marine explorer camp. The 20,000-square-foot beachfront St. Regis Spa offers 14 treatment rooms and a hydrothermal suite with a Finnish sauna, eucalyptus steam room, snow shower, cold plunge, and more. In partnership with La Mer, the spa offers the signature Genaissance de La Mer Facial, designed to visibly rejuvenate the skin through advanced massage and drainage techniques. With 10 flexible event spaces and 18,000 square feet of beachfront venue access, the resort is also an exceptional setting for weddings, celebrations, and corporate events. For more information, visit www.marriott.com/en-us/hotels/srqls-the-st-regis-longboat-key-resort/overview/.

SOURCE AGCF Inc