Alimentaria Expects to Attract More Than 5,000 North American Trade Professionals to Barcelona This April

Feb 24, 2016, 10:00 ET from Fira de Barcelona

BARCELONA, Spain, February 24, 2016 /PRNewswire/ --

Alimentaria - one of the world's biggest trade fairs for the food industry - is setting its sights on the North American market, identifying its main importers, distributors and key buyers with the aim of attracting more than 5,000 trade professionals from the USA, Canada and Mexico at its next edition from 25 to 28 April in Barcelona (Spain). Featuring over 4,000 companies from some 70 different countries, Alimentaria is the leading showcase for the gastronomy, food and drink of Spain, whose products are enjoying increasing recognition and presence worldwide. 

With the United States at the forefront, the number of North American trade professionals visiting Alimentaria has grown with every edition, underlining the region's position as a strategic market for the Spanish food industry. In 2014, North America was the geographical region with the biggest increase in trade professional numbers (up 20%), bringing close to 4,600 visitors, a very similar figure to Asian and Latin American visitors to the fair, which in total attracts some 140,000 visitors, 30% from outside Spain.

To encourage the attendance of US visitors, Alimentaria is sending direct invitations to more than 70 key buyers from the country, selected from among those who wish to set up business meetings with exhibitors to find new business opportunities in this market. The USA has the distinction of the biggest number of hosted buyers at the show.

The presence of the United States at Alimentaria is rounded off with the participation of US companies, with a notable contingent of companies from the meat, wine and spirits sector represented by institutions such as the USA Poultry & Egg Export Council, which brings together the leading US firms in this sector, and brands such as the spirit manufacturer Venturi Brands.

Wine and gourmet products are the most sought-after Spanish products in the US market. According to information from the Spanish Ministry of Agriculture, Food and Environment, the US, along with China, is the market where exports of Spanish wines have grown the most in recent years, at an annual rate of 6.6%. Meanwhile, delicatessen products such as olive oil are also hugely popular, with the USA being the world's fourth largest buyer of Spanish olive oils.

SOURCE Fira de Barcelona