Alinean Adds Five New B2B Customers in Q1 2013

New ValueStory™ App driving significant new business opportunities

Apr 30, 2013, 10:00 ET from Alinean

ORLANDO, Fla., April 30, 2013 /PRNewswire/ -- Alinean, empowering B2B sales and marketing to better communicate and quantify the value of solutions to frugal buyers, today announced adding five new customers in Q1 2013 including Kronos, and achieving another consecutive quarter of profitability and revenue growth.

Helping to fuel this growth, Alinean began selling its new ValueStory App, a guided selling application meant to supersede PPT sales presentations - combining personalized compelling storytelling with data driven surveys and assessments, insights and financial justification calculations.  Several new and existing customers have ValueStory customizations underway.

"As the economy is still recovering, buyers remain risk averse and financially focused, with most deciding to Do Nothing versus considering new proposals and purchases," said Tom Pisello, CEO and Founder of Alinean. "Solution providers recognize that you need new value-focused tools with which to connect, engage and sell to this new breed of buyer, helping facilitate their journey from Do Nothing to Yes."

Alinean's interactive value selling and marketing tools help B2B customers and sales professionals Fight Frugalnomics (a condition where buyers are more empowered, skeptical and frugal) by providing the value messaging and the quantified justification needed to get today's more frugal and skeptical purchase decision makers from "Do Nothing" to "Yes".

Alinean tools replace traditional PDF white papers, PPT presentations and justification spreadsheets with an easy-to-use, compelling and credible interactive platform that surveys buyer challenges, benchmarks current performance, quantifies the "cost of doing nothing" and cost-justifies proposed solutions. The Alinean tools empower more effective communication of relevant value messaging and provide the quantified justification and benchmarks needed to get stalled deals moving, drive quicker purchase decisions, avoid discounting, increase renewal rates and drive higher competitive win rates.

"We are proud to be called upon by the best B2B solution providers in the world to improve the way their value propositions are messaged and quantified," said Tom Pisello, CEO and Founder of Alinean.

About Alinean

Alinean empowers B2B vendors to Fight Frugalnomics and sell to today's economic-focused buyer via the development and delivery of interactive value selling and marketing tools. Alinean-powered interactive white papers, benefit estimators, ROI / TCO calculators and ValueStory™ iPad App create more compelling value-based connections, presentations and proposals —generating more demand, challenging the "do-nothing" buyer into action, accelerating sales cycles and increasing deal size.

Leading B2B firms leveraging Alinean tools include: HP, IBM, Microsoft, Dell, Intel, OfficeMax, IDC/IDG, AT&T, BMC Software, Siemens, NetApp, Citrix, Cisco and SolidWorks.

Learn more at, or calling 407.382.0005.

SOURCE Alinean