ORLANDO, Fla., April 26, 2011 /PRNewswire/ -- Alinean, the leading creator of value-based interactive sales and marketing tools for business to business (B2B) solution providers, and Content Marketing Institute (CMI), the go-to source for practical how-to content marketing advice and consulting, announced a new Content Marketing Assessment Tool. The interactive assessment helps B2B content marketers compare spending, tactics, effectiveness and success, benchmarked compared to peers.
The Alinean-powered Content Marketing Assessment Tool is based on the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends report that surveyed over 1,100 North American B2B marketers. The assessment is an 8- 10 minute survey with 20 questions that assesses the dimensions of a company's current B2B content marketing efficiency and effectiveness. The tool immediately provides personalized results comparing the marketer's responses to peers of similar industries and sizes in the form of a quick benchmark comparison and a 20-page detailed analysis. Best practice recommendations are also included.
"Alinean is proud to work with the Content Marketing Institute to create this valuable diagnostic tool, helping marketing decision makers improve their content marketing investments and practices," says Tom Pisello, Chairman and Founder of Alinean, Inc.
"The original research has already been an important factor to help improve content marketing practices and ROI," says Joe Pulluzi, Founder of Content Marketing Institute. "With this interactive assessment tool and customized analysis report, decision makers will have more personalized benchmarks and one-to-one advice to help set content marketing tactics and drive further value from content investments."
The Content Marketing Assessment Tool is free, and can be accessed at: http://www.contentmarketinginstitute.com/assessment/
About the Content Marketing Institute (CMI)
The Content Marketing Institute (CMI) gives B2B and B2C marketers no-nonsense, practical content marketing advice direct from the pros on topics such as content strategy, creation, promotion, distribution, management, measurement and analysis. The CMI group includes the Junta42 content agency matching tool, Chief Content Officer Magazine and Content Marketing World, the premiere international content marketing event.
Alinean, the leading provider of dynamic sales and marketing tools, empowers B2B vendors to better sell to today's economic-focused buyer. Alinean-powered interactive white papers, assessments, ROI calculators and TCO comparison tools create more compelling value-based connections, workshops, presentations and proposals — delivering customized diagnostics, benchmarks, solution recommendations, benefits, investments, ROI, payback and TCO advantage proof points.
Leading B2B firms leveraging Alinean tools include: HP, IBM, Microsoft, EMC, Dell, Intel, IDC/IDG, AT&T, Siemens, Unisys, Thomson Reuters, NetApp, Citrix, Symantec, Novell, Cisco, Oracle, Sybase, and CA.
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