ORLANDO, Fla., April 5, 2011 /PRNewswire/ -- Alinean, the leading creator of value-based interactive sales and marketing tools for business to business (B2B) solution providers, announced a new channel partnership agreement with Demand Creation Specialists (DCS), a leading content creator and marketer and publisher of the DemandGen Report.
The basic white paper is still one of the most important pieces of marketing content - used and trusted as the key decision tool by over 60% of buyers (SiriusDecisions–2010). However, white paper marketing campaigns have been losing effectiveness over the past two years, as the current one size fits all content and information overload no longer resonate with today's overloaded, skeptical and frugal buyer. In response, Alinean's Interactive White Paper helps B2B marketers leverage the large current content investment, drive more, high quality leads, reduce sales cycles and maximize new white paper relevance to buyers.
In partnership, DCS will leverage the new Alinean Interactive White Paper platform to drive better demand generation campaigns for its B2B marketing clients. With the importance of content, Alinean will utilize DCS's world class writing staff to help develop interactive white paper content, assuring that Alinean's customers have the white paper content they need to achieve higher levels of demand generation success.
"Interactive White Papers can leverage existing and turbo-charge new white paper content to improve marketing campaign effectiveness, breaking through the information overload with relevance and personalization," according to Ed Cleary, Director of Business Development for DCS. "We are always looking for ways to make our content more compelling for the reader and productive for our marketing partners. Therefore, we are pleased to offer Alinean-powered interactive white papers to our clients, to personalize prospect connection and engagement and drive new levels of demand generation campaign effectiveness."
"It is a natural fit for Alinean to be partnering with DCS with the increased importance of personalized content in driving effective demand generation campaigns," according to Dan Sixsmith, Alinean's VP, Interactive Marketing Channels. "DCS will be working closely with us on our new interactive white paper offering, which is revolutionizing traditional white paper content and white paper driven marketing campaigns."
About Demand Creation Specialists
Demand Creation Specialists (DCS) provides its clients with strategic direction on the types of content which generate qualified leads and the tools and process which help convert those leads to closed business.
As publishers of DemandGen Report, DCS frequently writes about best practices in lead generation as well as how custom content marketing helps feed the funnel for lead nurturing as well. DCS specializes in custom content creation, white papers, e-books, web seminars, lead generation, lead nurturing, blogs, podcasts and custom research projects.
Alinean, the leading provider of dynamic sales and marketing tools, empowers B2B vendors to better sell to today's economic-focused buyer. Alinean-powered interactive white papers, assessments, ROI calculators and TCO comparison tools create more compelling value-based connections, workshops, presentations and proposals — delivering customized diagnostics, benchmarks, solution recommendations, benefits, investments, ROI, payback and TCO advantage proof points.
Leading B2B firms leveraging Alinean tools include: HP, IBM, Microsoft, EMC, Dell, Intel, IDC/IDG, AT&T, Siemens, Unisys, Thomson Reuters, NetApp, Citrix, Symantec, Novell, Cisco, Oracle, Sybase, and CA.