ORLANDO, Fla., May 3, 2011 /PRNewswire/ -- Alinean, the leading creator of value-based interactive sales and marketing tools for business to business (B2B) solution providers, announces the CMO Challenge, a free online assessment tool and service to help B2B marketers optimize the spending and practices of overall marketing groups, or individual campaigns. The assessment benchmarks an organization's marketing or campaign spending, tactics, and effectiveness compared to peers and leaders. The resultant report identifies which tactics are currently being used to drive success, any gaps in these tactics and recommended improvement to drive higher marketing success. Alinean will launch the CMO Challenge and conduct personal assessments using the CMO Assessment tool at the SiriusDecisions Summit starting tomorrow in Scottsdale, Arizona.
"In our research, marketers indicated they needed a go-to source for third-party spending and practices benchmarks and recommendations," says Tom Pisello, Chairman and Founder of Alinean, Inc. "Using Alinean's research based Hierarchy of Needs model and performance metrics, the CMO Challenge program, powered by the CMO Assessment tool, can be used to quickly and easily benchmark and validate performance, and advise marketers on specific improvement recommendations."
Marketing budgets, although growing, remain under pressure from current market conditions and Frugalnomics, a market condition where executives require quantifiable proof that each investment will deliver tangible bottom line benefits, quick payback and a solid ROI. Marketing executives can use the CMO Assessment tool's analysis report to optimize marketing spending and campaigns and drive best practice improvements.
Taking the CMO Challenge, marketers can access the online CMO Assessment tool, completing a survey on current spending, tactics and effectiveness. The survey typically takes 15 minutes or less to complete, and results are delivered immediately as a personalized PDF research report (registration is required) including survey responses, comparative benchmarks, analytical assessment and intelligent best practice recommendations and advice. Based on the request of the marketer, an Alinean Value Expert consultant is available for a complimentary review of the results and a no obligation advisory session.
The CMO Assessment tool is initially populated with survey research and benchmarks from over 235 marketing executives in 31 different industries in North America, South America and Europe. As each new marketer participates, the responses are aggregated with the initial results to continually expand and refine the assessment research base. The tool is available for complimentary self-service access at: http://www.alinean.com/CMO_Challenge
Alinean, the leading provider of dynamic sales and marketing tools, empowers B2B vendors to better sell to today's economic-focused buyer. Alinean-powered interactive white papers, assessments, ROI calculators and TCO comparison tools create more compelling value-based connections, workshops, presentations and proposals -- delivering customized diagnostics, benchmarks, solution recommendations, benefits, investments, ROI, payback and TCO advantage proof points.
Leading B2B firms leveraging Alinean tools include: HP, IBM, Microsoft, EMC, Dell, Intel, IDC/IDG, AT&T, Siemens, Unisys, Thomson Reuters, NetApp, Citrix, Symantec, Novell, Cisco, Oracle, Sybase, and CA.
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