Alinean Launches 'Fight Frugalnomics' Resource Center

ORLANDO, Fla., Sept. 30 /PRNewswire/ -- Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today announced the launch of a new online resource center to help B2B vendors connect and sell better to today's frugal buyer.  Because of persistent boom-bust cycles, the latest being the great recession, there has been a fundamental and permanent change in B2B buyers - Frugalnomics. To help vendors understand the drivers and challenges of Frugalnomics, as well as the best practices and tools to "fight back," Alinean has launched the "Fight Frugalnomics™" Resource Center that can be found at: http://www.fightfrugalnomics.com.

"Buyers are under extreme pressure to do-more-with-less, and as a result, need to quantify the bottom-line impact and assure value from every investment," said Tom Pisello Chairman and founder of Alinean. "In this new 'Age of Austerity,' buyers are not looking to vendors for products or solutions, but for diagnostic insight, best practices advice and tangible business impacts."

Economic conditions and changing buyer sentiment clearly have had an impact on B2B sales and marketing. According to a recent IDC Executive Tele Briefing on Sales & Marketing Strategies, a survey of 40+ worldwide sales executives indicates that 62% of B2B vendors now need more leads in order to generate the same amount of sales, and 72% indicate an increase in sales cycle time over the past 6 months. B2B solution providers are recognizing the fundamental frugal shift in buyer behavior and the impact it is having on sales, and as a result, evolving sales and marketing from a solution selling to a value selling approach, helping to connect better with buyers and shorten buying lifecycles.

"Alinean's online Fight Frugalnomics Resource Center contains useful articles, research, videos and links to educate marketers and sellers on the challenges of this new environment and provides the tools to drive success," according to Pisello.

Access is complimentary and does not require registration.

About Alinean

Alinean is the leading developer of value-based interactive demand generation and sales tools – driving sales and marketing effectiveness by empowering B2B solution providers to better prove and improve the value of solutions to frugal prospects and customers. Alinean fundamentally changes the way that B2B solution providers engage with prospects - via targeted SaaS-delivered interactive tools that revolutionize corporate website interactions, sales presentations and proposals from antiquated feature/function/price selling, to customer-focused value engagements. Alinean tools are used to automate opportunity discovery, align goals and solutions and quantify return on investment (ROI) by companies such as. HP, IBM, Microsoft, EMC, Dell, Intel, AT&T, Siemens, Unisys, Thomson Reuters, NetApp, Citrix, Symantec, Novell, Cisco, Oracle, Sybase, and CA. For more information, visit http://www.alinean.com or call 407.382.0005.

Alinean® is a trademark of Alinean, Inc., in the United States. All other brands, products or service names are or may be trademarks, registered trademarks or service marks of, and used to identify, products or services of their respective owners.

SOURCE Alinean