ORLANDO, Fla., Oct. 9, 2013 /PRNewswire/ -- Alinean, empowering B2B sales and marketing to better communicate and quantify the value of solutions to frugal buyers, today announced the release of a free Mobile ROI Calculator for its ValueStory™ App. The Alinean Mobile ROI Calculator provides a quick and easy way to:
- Compare and contrast the investment requirements and total cost of ownership (TCO) for BYOD versus Company Provided device strategies,
- Estimate the productivity and revenue benefits of the proposed mobile device program, and
- Calculate the return on investment (ROI) for each option.
"Many companies are trying to justify a larger commitment to Tablets and to determine whether a BYOD or Company Provided strategy would work best," says Tom Pisello, CEO and founder of Alinean. "This Mobile ROI Calculator provides the research, benchmarks and calculations to help quantify the value of each Tablet program and helps drive better, faster decisions."
The Mobile ROI Calculator leverages research from IDC and benchmarks aggregated from each participant, delivering dynamic insights to help compare and contrast costs, issues, ROI and strategies with peers.
The ValueStory App and ROI Calculators are available for free download from the App Store, for use directly by executives to drive better Tablet investment decisions, or by Tablet and App sales professionals and consultants to help prospects more quickly understand the TCO and ROI of various options.
The Mobile ROI Calculator joins a suite of free ValueStory ROI Calculators including those for Marketing Effectiveness, Selling Effectiveness and IT Downtime. Additional free ROI Calculators will be made available each month to registered users.
Customized versions of these ValueStory ROI Calculators are available from Alinean for specific B2B vendor sales and marketing initiatives. Or, the ValueStory Builder can be used by product marketing and sales enablement teams to customize and publish their own versions of the ROI Calculators to better communicate and quantify the value of their solutions to prospects.
Alinean empowers B2B vendors to better connect, engage and sell to today's economic-focused buyer via the development and delivery of interactive value selling and marketing tools. Alinean-powered value storytelling, financial justification, and ROI / TCO tools create more compelling value-based conversations and proposals — generating more demand, challenging the "do-nothing" buyer into action, accelerating sales cycles, increasing deal size and improving competitive win rates.
Leading B2B firms leveraging Alinean tools include: HP, IBM, Microsoft, Dell, Intel, OfficeMax, IDC/IDG, AT&T, BMC Software, ADP and SolidWorks.