Alinean Powers Eight More B2B Assessment, ROI and TCO Campaigns

ORLANDO, Fla., May 6 /PRNewswire/ -- Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today announced the addition of eight new customers in the first quarter of 2010 to its marquee list of leading B2B vendors, as well as several key new hires to expand capabilities and keep pace with the increased demand for effective assessment, Return on Investment (ROI) and Total Cost of Ownership (TCO) tools.

New Customers in Q1 2010

Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro, PGI, CSC, CiRBA, MokaFive, Shoretel, Informatica and OfficeMax.

"Today's business buyers are more conservative than ever, demanding that any investment they make drive tangible savings and provide quantified business advantages – a fundamental change called Frugalnomics," says Tom Pisello, CEO and founder of Alinean. "Leading B2B solution providers recognize that old sales and marketing techniques must evolve to meet these new economic buyer demands, and as a result, they are recognizing the need to connect and sell to economic buyers with Alinean-developed assessment, ROI and TCO demand-generation and sales enablement tools."

These new customer campaigns include tools to use early in the buying process – to help diagnose and assess customer issues, such as assessment tools for cloud computing, collaboration and virtualized desktops.  Assessment tools enable vendors to engage with customers to realize and prioritize issues they may not even know they have, and provide intelligent product/solution roadmaps and recommendations. Several of these new Alinean-powered tools will also be used later in the sales cycle, once a customer has a specific solution in mind, in order to justify the solution to executives and assure value versus competitive offerings, positive ROI and quick payback. These tools quantify ROI and TCO savings analysis of procurement, virtualization management, unified communications, content management and Business Intelligence (BI).

These new customers add to Alinean's ever-growing list of over 70 loyal accounts, and join other leading B2B solution providers such as: HP, IBM, Microsoft, EMC, Dell, NetApp, Intel, AT&T, Siemens, Unisys, Thomson Reuters, Juniper Networks, BlueCoat, Novell and more. Combined with being named as the standardization choice at several accounts, this performance widens Alinean's lead and affirms its position as the industry-standard value-based sales and marketing tool platform provider.

Key New Hires Amid Unprecedented Growth

To support additional clients and growing demand for value-based sales & marketing tools, Alinean has expanded its team by 20%.   These key new hires include:

• Dan Sixsmith, VP, Interactive Marketing Channels – formerly with interactive marketing and communications agency iNDELIBLE Media, Dan is driving Alinean partnerships with interactive marketing firms and content development & syndication channels.
• Carl Wilhelm, Director of Product and Client Experience - former software development director with FedEx, Carl is leading Alinean's commitment to continuing to deliver valued platform capabilities, working with clients on new requirements, launching new solutions and assuring superior service-level delivery.

About Alinean

Alinean is the leading developer of value-based interactive demand generation and sales tools – driving sales and marketing effectiveness by empowering B2B solution providers to better prove and improve the value of solutions to frugal prospects and customers. Alinean fundamentally changes the way that B2B solution providers engage with prospects - via targeted SaaS-delivered interactive tools that revolutionize corporate website interactions, sales presentations and proposals from antiquated feature/function/price selling, to customer-focused value engagements. Alinean tools are used to automate opportunity discovery, align goals and solutions and quantify return on investment (ROI) by companies such as. HP, IBM, Microsoft, EMC, Dell, Intel, AT&T, Siemens, Unisys, Thomson Reuters, NetApp, Citrix, Symantec, Novell, Cisco, Oracle, Sybase, and CA. For more information, visit http://www.alinean.com or call 407.382.0005.

SOURCE Alinean