ORLANDO, Fla., March 22, 2011 /PRNewswire/ -- Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today announced a webinar "Is There Any ROI for Social Media Marketing?" examining social media marketing to help quantify and deliver better social media measurement and return on investment (ROI) accountability.
Marketers are investing more in social media efforts, with significant 40% or more annual increases predicted over the next year. As companies make efforts to deliver social media results and success, but struggle with what investments are required and how much effort needs to be expended to deliver specific results.
Live Webcast: "Is there any ROI for Social Media Marketing? Introducing the Alinean Social Media ROI Calculator"
Thursday, March 24th, 11:00 am EDT (8:00 am PDT) Duration: 60 Minutes
Tom Pisello, Chairman and Founder, Alinean
This webcast will examine:
- The latest research on ROI measurement
- The Social Media Value Chain, a successive measurement and calculation methodology for quantifying the value and ROI
- Best practices for driving social media ROI success, including the Social Media Hierarchy of Needs
- The Social Media Marketing ROI Calculator, a new predictive model and interactive online tool for assessing potential ROI
Alinean, the leading provider of dynamic sales and marketing tools, empowers B2B vendors to better sell to today's economic-focused buyer. Alinean-powered interactive white papers, assessments, ROI calculators and TCO comparison tools create more compelling value-based connections, workshops, presentations and proposals -- delivering customized diagnostics, benchmarks, solution recommendations, benefits, investments, ROI, payback and TCO advantage proof points.
Leading B2B firms leveraging Alinean tools include: HP, IBM, Microsoft, EMC, Dell, Intel, IDC/IDG, AT&T, Siemens, Unisys, Thomson Reuters, NetApp, Citrix, Symantec, Novell, Cisco, Oracle, Sybase, and CA.
Alinean, XcelLive and the Alinean logo are trademarks or registered trademarks of Alinean, Inc. Other Alinean product or service names or logos herein are trademarks of Alinean, Inc. All other products, services and company names mentioned herein may be trademarks of their respective owners.